APTly Spoken Blog

  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...
  • Look Who’s Joining Us at the NAA Advocacy Lounge!

    Get your picture taken with President and Mrs. Obama with the Oval Office in the background! Your photo op with cardboard cutouts of the President and First Lady will be one of many activities in the NAA Advocacy Lounge from Tuesday through Friday at the NAA Education Conference. The lounge will be located in the San Diego Convention Center lobby adjacent to the conference registration area.Since...
  • Men Crying Among Education Conference Highlights

    With less than a month until NAA’s 2013 Education Conference & Exposition in San Diego, there’s one thing on my mind: fish tacos. And amazing education sessions, of course—but mostly fish tacos. Here are three other reasons I’m excited for June 19-22: 1. Bill Rancic. Yes, Richard Branson is amazing, and a billionaire, and he now has ties to the enviable Kate Winslet, but I’m really looking...
  • Understanding the Customer Experience and Leveraging the Customer Experience for Marketing Purposes

    What is customer experience and what does it mean to those of us in the business of leasing apartments? The answer is simple. Our residents are demanding a better experience and talking about their experience online. Did you know that 70 percent of potential renters consult apartment reviews, and they trust ratings and reviews sites 12x more than paid advertising? Join our panel of industry...

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