APTly Spoken Blog

  • Like a Kid In a Candy Store

    Sometimes I blackout when I eat. I mean, not actually blackout—but it feels very similar. I go into a sort of food coma when presented with a table full of free goodies, eating one after the other in assembly line fashion: move hand to candy, un-wrap candy, put in mouth, repeat. I would have made a stellar Lucy Ricardo. I would also be 800 pounds if I lived in one of Mark Tarses’ Berkeley, Calif...
  • Can You Price Apartments Better Than a Machine?

    We know you’re out there – stalwarts and old-schoolers who have yet to adopt revenue management software technologies and the multi-market-cycle. You are multifamily housing veterans who can price units better than anyone, and certainly better than “a machine.” Particularly beyond the REIT and national institutional owner set, there still exists (and perhaps rightfully so) a brand of apartment...
  • Two New Words to Replace “Reputation Management”

    Reputation Management has been a priority focus for many companies this year. And while it’s refreshing to see people finally “getting it”, the inevitable eye-rolling, boredom inducing, “enough already” side effect has started to set in. You know, the one which makes every instructor speaking on the subject sound like Miss Swanson of the Peanuts cartoon (wah, waa-waa, wah-waa-waa, wah)? As...
  • Whatcha Gonna Do When They Come For You?

    I am one of those people who will only love my own children. (Fingers crossed I even have an affinity for them.) I certainly think kids are cute, and I wish I were great with those little rugrats, but I just don’t seem to have the patience for them. Truth be told, I’d rather be talking to adults. This, along with my apathy (to put it kindly) for dogs, makes me a terrible, terrible person—so no...

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