APTly Spoken Blog | National Apartment Association

APTly Spoken Blog

  • Fall Outlook: Presidential Race and Congressional Issues

    The “summer of Trump” has come to a close, so now we will see whether or not “the Donald” can continue his dominance of the GOP presidential field into the fall. He continues to poll well with a commanding lead over everyone else, but there are more debates coming and he has shown some difficulty in responding to questions of policy, especially on foreign affairs issues. Style-over-substance only...
  • The Phrase that Pays

    Turn on almost any radio station morning show and quite frequently the morning talk host will be asking for “The Phrase that Pays”. This is generally a tag line that summarizes a marketing jingle that the audience is supposed to remember. Something such as “This is KSCUM radio… where we scrub the hits with no commercial breaks every day!” This short statement is meant to remind listeners what...
  • My Personal Hell

    If Hell exists, it was modeled after a Saturday morning Costco run. Before you even step foot inside, you have to battle a parking lot in which small children have made it their mission to get run over by your car. The entire scene is one giant manslaughter charge waiting to happen. But it doesn’t get any better once you’re inside, forced to dodge parents with shopping karts the size of SUVs....
  • Let’s Get Visual

    I’m pretty sure my ex-boyfriend never read a single blog I wrote—work-related or otherwise. He could forward me Internet memes for days, though. Like it or not, we’re a society that ignores the written word in favor of visuals. (I liked it not, hence the whole “ex” thing.) According to Lisa Trosien, presenter of the August 19 webinar, “Eye Candy—Online Visuals That Lead to Leases,” marketers must...

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