APTly Spoken Blog

  • Superstorm Sandy: What We Learned

    My previous blog focused on what happened in New Jersey as a result of Superstorm Sandy. The event was devastating, and served as a reminder to the entire industry about the importance of having an Emergency Preparedness plan in place in the event that such a disaster strikes your area. Following are a few “lessons” we learned during this recovery process: Make sure your...
  • Tis’ the Season to Be Inappropriate

    A holiday party is a hot mess. Whether it’s a gathering with friends or family, such celebrations seem to involve more beer than cheer; more inappropriate passes than clinked glasses. The single guys and gals become painfully aware of just how alone they truly are—and, if you’re me, search the premises for a sprig of mistletoe, the likes of which apparently only exists in...
  • Superstorm Sandy: What Happens When It Happens to You?

    What if you weren’t simply a voyeur to a tragedy, but instead were living it first-hand? What if you were a field general and you weren’t afforded any weapons? How would you react when Armageddon actually happened? What would you do? This is what happened to us in New Jersey recently as a result Sandy. Like many of you in this industry I am a take-charge guy. But what if there is...
  • Marketing to Gen Y Renters

    Generation Y, or Millennials, are those born in the mid-80s, and after. They have grown up in the digital age, love technology, and environmental awareness. There are about 70 million Generation Y renters that come with very specific wants and needs that you must know about if you want to start attracting them as tenants. Use these helpful tips to begin attracting Gen Y renters to your...

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