APTly Spoken Blog

  • If You're Not in the Mile-High City, You're Missing Out

    The fifth corn dog was not necessary. (That’s a call back to yesterday’s blog, so catch up, people!) Even so, I had an amazing time at last night’s Opening Party. After a full day o’ learning, including a truly inspiring and good-humored speech from Michael J. Fox, lessons in customer service from two of the industry’s fiercest “road warriors” and innovative products on the tradeshow floor, it...
  • Welcome to Denver!

    With every ounce of energy I can muster at 7 a.m., let’s get excited, people! The 2014 NAA Education Conference & Exposition is underway. If you’re not in Denver with the best and brightest in our industry, I hope you feel really bad about yourself. No, not really. But maybe a little. This year marks my fifth conference, which is to say that I’m pretty much a jaded old woman who has seen and...
  • Let's Talk Mobile Marketing

    Mobile marketing is very different from what it was even a year or two ago thanks to the number of devices on the market, their capabilities, and, most importantly, the way people are using them. Today, a website that’s optimized for mobile is just the tip of the iceberg. And even with a mobile website, there’s a good chance you’re losing business from mobile customers without even realizing it....
  • All in the Family—Multifamily

    My Dad has been a teacher for over 35 years. Take a minute and think about just how many annoying high schoolers that shakes out to be. It’s, like, a million. Growing up I considered following suit, turning the shaping of young minds into a family business of sorts. And then I grew up a little more and realized that, truth be told, I don’t really care for teenagers. Nor do I care for grading...

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