Wednesday, April 30, 2014
As a property manager or leasing agent, you’re often looking for ways to keep your community fully leased. It’s important to find the right mix of channels and mediums to get your message across. While much has been said about the increasing prominence of online marketing, traditional offline promotion is still relevant as well. To be successful in the leasing industry, you have to unite your...
Tuesday, April 22, 2014
To earn a professional designation, or not? This is a question I have been struggling with in my own business for quite some time. Some are more costly than others, and will take years to earn. Some designation programs fit your business better than others. It can be difficult to weigh the potential return on your investment, but the upside is tremendous! In some markets, especially metro regions...
Thursday, April 17, 2014
If you take a trip with me, your Thursday afternoon snack, Saturday dinner and Sunday stroll will probably be planned ahead of time. On a shared Google doc, to be exact.
My propensity for trip planning isn’t because I’m an organized (ha!), Type-A person who has no room for spontaneity in her life. I take the bus to work, for crying out loud. You have to be spontaneous to subject yourself to that...
Thursday, April 10, 2014
On first glance, some of my past job experience has no correlation to my current work as a Staff Writer and Manager of Public Relations.
But don’t be fooled—I was groomed at a young age for this business. Consider some of my early jobs:
1. Library assistant. In elementary school, the fifth graders were given the “privilege” of working one of several jobs each morning during homeroom. Looking back...