Tuesday, March 17, 2015
In today’s society, we are more “connected” now than we have ever been — but that’s not true. Even with all the print and online messages being exchanged every day, no technological advance can render in-person communication unnecessary. You can make life at your property more rewarding for your residents by creating memorable face-to-face interactions.
Tactics to Engage Current Residents
Thursday, March 12, 2015
Public apology: I’m sorry for the things that I said. It was winter.
See, I don’t deal well with the cold. And I’m not even talking Minnesota cold. I mean Virginia cold. But hey, it’s still cold.
This winter felt like a particularly rough one, my only consolation to the below-zero wind-chill presenting itself in the form of a couch and a family-size package of Oreos. Much like a bear, I choose to...
Wednesday, March 11, 2015
Whether it’s through digital advertising, the new RPM Careers Facebook page, or word of mouth from National Apartment Association members and supporters, thousands of applicants are headed to RPMcareers.org to find their new career path. They are also connecting with RPM Careers ambassadors — industry professionals like me — to learn more about residential property management.
Tuesday, March 10, 2015
When nearly every business transaction can be conducted online, is including print in your plans even worth the time? The answer is yes; print is still viable in modern apartment management.
Holding a print piece in your hand makes the information it contains more memorable, thanks to its engagement of the olfactory and textile memories. Plus, text on paper is inherently more conducive to deep...