APTly Spoken Blog

  • The ABCs of a Team

    The apartment industry is a profession that is chock full of surprises, especially when it comes to the day-to-day management of the community and staff.Perhaps what is most surprising is when we think we have put together the Dream Team—a group who will allow the vision of the owners to come to pass. As we seek to maximize our time, increase productivity, and serve our residents, we cannot...
  • Say WHAT?

    Summertime, and the livin’ is easy. No, not really—I just felt the need to work that lyric into at least one blog. But the summer is a fun time, and when you work in the apartment industry, it can be pretty funny too. In July’s IRO Insider, independent rental owner Paula Pant recalls three of the funniest—and weirdest—questions she’s ever received from a prospective resident. Chalk them up to...
  • Contemplating the Opportunities of Asset Management

    In planning for Maximize: the 2014 Multifamily Asset Management Conference, we recently came across a rather compelling property. Purchased out of auction in September 2012, the 404-unit property just completed an $85 million renovation, and is preparing to implement a web-based customer service portal shared by the other 60 properties in its portfolio. Since development began on the property in...
  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...

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