Green leasing is the simplest shift you can make, and it offers two benefits that having nothing to do with saving the environment… winning residents and saving money.

Tip #2: Accept paperless applications

Does your community website say “Apply now!” but then link unhelpfully to a static form to be downloaded, filled out and faxed?

If so, you’re not alone, but you’re also lying to your customer. Worse, you’re missing out on the majority of renters who prefer to do business online.

If your website isn’t a place to do business, it’s just a classified ad with prettier photos. Over the last five years, we have seen communities that offer true online applications boost qualified traffic over 46%. You need this technology to compete!

Don't just take my word for it...

“Most communities have a website – and we all look great in our website pictures," Chris Scroggin told me from Park La Brea in Los Angeles, the largest rental community west of the Mississippi.

"BUT most do not have the ability to apply online. When a prospect looks at a community website that doesn’t have these sorts of features, whether it’s fair or not, he thinks, ‘What else are they not able to do?’”

Jake Harrington - Business Development, On-Site.com