| Michelle Sherman | 5/21/2012 3:02 PM | Operations; Personal Development & Training | 0 | | Approved | Emily Goodman, CPM, ARM - Core Realty Holdings | I recently had the tremendous pleasure of hearing real estate industry expert and visionary Christopher Lee speak at a conference about his new publication, “Transformational Leadership in the New Age of Real Estate”. Lee has a “Tell-it-Like-it-is” attitude that’s mirrored in his writing, and his document sets out the likely future of the real estate industry.
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| Lauren Boston | 5/17/2012 12:54 PM | Marketing & Leasing; Consumer Expectations | 0 | | Approved | Lauren Boston | The other day—a Friday night, to be exact—my roommate said she didn’t understand why we never met single guys. “I really don’t get it,” I said to her, sitting on the couch in an oversized t-shirt, scrolling through the TV’s On Demand menu so I could watch Maria Menounos and Derek Hough’s rumba (for the third time) on “Dancing With the Stars.” “Hey, do you mind if I open a can of tuna?”
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| Lauren Boston | 5/10/2012 4:09 PM | Education Conference; Operations | 0 | | Approved | Lauren Boston | My roommate—who is a self-proclaimed mess right now, both personally and professionally—has started downloading podcasts from Oprah’s Spirit Channel to re-center herself. Last week she pulled out a notebook and began rattling off inspiring catch phrases—nuggets of wisdom such as “remember your spirit,” “what we dwell on is who we become” and “never speak out against the beef industry.”
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| Michelle Sherman | 5/9/2012 12:17 PM | Education Conference | 0 | | Approved | Nadeen Green, Senior Counsel - For Rent Media Solutions™ | Our program was inspired by “The Five” on the Fox News Channel. That show features a roundtable ensemble of five personalities who “discuss, debate and at times debunk the hot news stories, controversies and issues of the day”. And that is plan of the Fair Housing 5 – to discuss, debate and debunk what you may have heard about as relates to fair housing. |  |
| Michelle Sherman | 5/8/2012 3:56 PM | Marketing & Leasing; Operations | 0 | | Approved | Charity Hisle, Socially Engaged Marketing | Customer reviews land at the top of search results. In some cases it may be advised to respond to negative, and even positive, reviews. Set objectives and create a policy and a plan for responding to reviews. |  |
| Michelle Sherman | 5/7/2012 12:48 PM | Education Conference; Wild Card! | 0 | | Approved | Maureen Lambe, CAE--National Apartment Association Education Institute | You’re about to start hearing a lot about this year’s winners of our PARAGON, Apartment Career and Education (ACE) and Anthony Pusateri Career Promotion awards. We’ll honor all of them at our NAA Education Conference and Exposition in June. In the meantime, I’d like to let you know about an innovative program being done by the Arizona Multihousing Association (AMA) to introduce job seekers to our industry. AMA is being recognized with a Pusateri Award for its October job fair. |  |
| Lauren Boston | 5/3/2012 12:44 PM | Wild Card!; Economic Issues | 0 | | Approved | Lauren Boston | Back in the day I used to sit in my elementary school’s computer lab, playing the game Oregon Trail. Originally developed in the early 70s to teach school children about the harsh realities of 19th century pioneer life on the Oregon Trail, the game was a real gut check.
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| Michelle Sherman | 5/2/2012 9:54 AM | Marketing & Leasing | 0 | | Approved | Ashley Halligan, Analyst - Software Advice | Craigslist is certainly not a new marketing tool for rental property managers; it's been around for quite some time, though with a growing popularity in its presence as a host for local properties, more and more property managers are utilizing this free tool (aside from brokered apartment listings in NYC). |  |
| Lauren Boston | 4/26/2012 12:32 PM | Independent/Small Owner Issues; Operations | 2 | | Approved | Lauren Boston | I’ve made a lot of mistakes in my life. Bangs, for example. I grew up in the late 90s, a decade after Bubble Bangs were in, but I said to hell with fashion and continued to sport them well into Y2K. If that wasn’t bad enough, I attempted to cut said bangs with poultry shears on several occasions. My mom would ask me why there was hair in the bathroom sink and I would shrug, my bangs creeping crookedly over my eyebrows. Nancy Drew would have to solve that one. |  |
| Michelle Sherman | 4/24/2012 1:52 PM | | 0 | | Approved | Emily Goodman, CPM, ARM - Core Realty Holdings | As property management professionals, it can be easy to forget that our leaseholders come from a variety of backgrounds and nationalities. Our typical demographic has changed greatly over the course of the last generation. In North Carolina the state population has increased by 18.5% since 2000, far greater than the equivalent national rise of 9.7%. |  |
| Lauren Boston | 4/19/2012 11:20 AM | Legal Issues/Lawsuits; Marketing & Leasing | 0 | | Approved | Lauren Boston | A unicorn, an unlimited supply of Toaster Strudel and Zac Efron. When I went in on the Mega Millions in late-March with several co-workers, these were the things I dreamed of purchasing with my cut of the money.
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| Mary Scott | 4/18/2012 8:40 AM | Economic Issues; Personal Development & Training | 0 | | Approved | Maureen Lambe, CAE--National Apartment Association Education Institute | We’ve all seen the headlines about the strength of the rental market and how more people are choosing to live in an apartment than buying a home. It seems that every week a developer announces construction of a new apartment community or investment in multifamily housing. Some experts estimate that our industry will grow by 20 to 25 percent in the coming years. The impact on apartment industry careers is undeniable.
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| Michelle Sherman | 4/13/2012 12:30 PM | Green Initiatives | 0 | | Approved | Amie Winters, M.A., Sustainability Specialist - ValetWaste | San Antonio is creating a perception change for how residents view zero waste. The change started with how businesses create products, how people use them, and how solid waste is managed. The City’s underlying goal has been that all discarded materials be reused or recycled back into nature or into the production cycle, reaching a 60% recycling rate by 2020. |  |
| Lauren Boston | 4/12/2012 1:40 PM | Consumer Expectations; Operations | 0 | | Approved | Lauren Boston | A few weeks before my 12th birthday, my Uncle Mark called me. “If you could go anywhere in the world for your birthday, where would it be?” he asked. “Hawaii!” “Uhh…pick another place.” I thought for a second before the obvious came to mind—Disney World!
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| Michelle Sherman | 4/11/2012 10:30 AM | Green Initiatives; Operations | 0 | | Approved | Evan Matzen, Sustainability Manager - HD Supply | Property owners and managers should be proactive with their maintenance plan. Its primary purpose is to prevent minor repairs from growing into expensive major repairs, so developing a plan is important. Preventive maintenance can range from cleaning the coils of your air conditioner to sealing parking lot cracks. |  |
| Lauren Boston | 4/5/2012 3:50 PM | Marketing & Leasing; Operations | 0 | | Approved | Lauren Boston | I don’t shop often, but when I do, I buy in bulk. The 23 pudding cups and seven tubes of Aquafresh still in my closet—compliments of a shopping spree at Costco—are a testament to this. So when a guy came into the office last year to talk about self-defense—and, of course, to peddle safety-related products—I thought ‘why not add some pepper spray to the mix?!’
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| Michelle Sherman | 4/3/2012 11:35 AM | | 0 | | Approved | Maureen Lambe, CAE - National Apartment Association Education Institute | The job opportunities available for returning veterans have been receiving a lot of attention recently, particularly among the media. The fact is that while many veterans have spent months or years living in war zones they often face another struggle when they return home – the struggle to find a job. The men and women who fought in Iraq or Afghanistan face unemployment rates that are among the highest in the nation. As they look for ways to support their families, our industry needs to let them know about the many jobs we have available. |  |
| Lauren Boston | 3/29/2012 4:21 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | I was looking through someone’s Facebook album the other day and came across 17 identical pictures of a flower. Enraged by picture six, I wanted to contact this acquaintance and politely explain that I have absolutely no interest in seeing a daisy they found on the side of the road one time, let alone 17.
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| Michelle Sherman | 3/26/2012 10:27 AM | Green Initiatives | 0 | | Approved | Amie Winters, M.A., Sustainability Specialist - ValetWaste | That dusty box in your closet or garage is filled with your most prized possessions, not to mention colonies of spiders and pincher bugs. You promise yourself that you will wear Aunt Mildred’s pink knitted Christmas sweater and you will master playing that banjo you bought five years ago at the flea market. |  |
| Michelle Sherman | 3/23/2012 11:33 AM | Economic Issues; Risk Management | 0 | | Approved | Emily Goodman, CPM, ARM - Core Realty Holdings | Current demand for apartment buildings in the U.S. is booming, in contrast to the homeownership rate, which is stagnating at its lowest level since 1998. Linked to this, government-sponsored mortgage companies are providing record levels of financing for apartment properties. |  |
| Lauren Boston | 3/22/2012 11:53 AM | Education Conference | 0 | | Approved | Lauren Boston | During one particularly reclusive winter break in college, I spent the majority of my days watching re-runs of Dawson’s Creek, eating croutons straight from the box and playing online “Family Feud.” Why I didn’t have a boyfriend I’ll never understand. I had always enjoyed watching “Family Feud” growing up and felt—as most viewers do when watching any game show—that I could do 100 percent better than the people actually competing.
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| Mary Scott | 3/21/2012 8:58 AM | Operations | 0 | | Approved | Maureen Lambe, CAE - National Apartment Association Education Institute | You’re probably already familiar with our CAM, CAMT, NALP, CAS, IROP and CAPS designations. Each provides a great way to build on your industry knowledge and to demonstrate your expertise to others in the profession. What you may not realize is that NAAEI also offers more than 40 online courses and webinars. |  |
| Michelle Sherman | 3/19/2012 2:55 PM | Operations; Risk Management | 0 | | Approved | Paul Wolbert, Vice President - U.S. Lawns | Safety is a lesson we learn from early childhood: Mothers remind us to pick up our toys from the hallway or warn us against placing a hand on a hot stove. Like our personal homes, the multi-unit communities in which we house hundreds or even thousands of residents have hazards that could cause a minor scrape or even a life-threatening injury |  |
| Lauren Boston | 3/15/2012 9:59 AM | Wild Card! | 0 | | Approved | Lauren Boston | In every office there’s one person who doesn’t have a clue when it comes to technology. If you’re sitting there with your typewriter correction fluid thinking “not so, Lauren,” that probably means that person is you. While most of us thrive in a world of gadgets and gizmos, there are some who are intimidated by technology, clinging to card catalogues and typewriters and simpler times. You know the type…
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| Lauren Boston | 3/8/2012 1:01 PM | Consumer Expectations | 0 | | Approved | Lauren Boston | My mother has a history of ordering the one bad meal on the menu whenever we go to a restaurant. This combined with her propensity for choking—typically on a particularly sharp shell found in her crab soup, gristle in her cheeseburger or a small but debilitating bone in her fish—always makes for a memorable evening out. We’ve had a lot of experience with this, but one instance stands out due to the way in which the restaurant handled the situation.
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| Michelle Sherman | 3/1/2012 2:39 PM | | 0 | | Approved | Maureen Lambe, CAE - National Apartment Association Education Institute | Earlier this week we wrapped up our 2012 Apartment Careers Month. We saw tremendous participation in this year’s event as more and more of our affiliates and corporate partners took advantage of the opportunity to let others know about the many careers available in our industry. As part of Apartment Careers Month, NAAEI hosted two webinars. The second of these was held on Feb. 29. While the complete webinar will soon be posted on our Learning Management System for viewing by anyone, I wanted to share with you some of the insights offered by our speakers on “How to Find That Apartment Job and Ace Your Interview.” |  |
| Michelle Sherman | 2/27/2012 11:37 AM | | 0 | | Approved | Emily Goodman, CPM, ARM - Core Realty Holdings | We recognize that this time of year can be a naturally quieter time for traffic. However, when we know that it is a “slow season” it becomes even more important for your leasing team to inject energy into their working week and be proactive in their activities so that their performance does not lag. |  |
| Lauren Boston | 2/23/2012 1:02 PM | Legal Issues/Lawsuits; Operations; Risk Management | 0 | | Approved | Lauren Boston | Disclaimer: If you are a potential love interest, please stop reading. My name is Lauren and I own 36 porcelain dolls. I have a problem. I began collecting them as a young girl and continued to do so until the age of 20, when my mom stopped enabling me. The dolls were taking up too much space and, more important, creeping people out. Friends would walk into my childhood bedroom for the first time and see 72 glass eyes staring back at them—something most people apparently find “unsettling.”
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| Mary Scott | 2/22/2012 2:30 PM | | 0 | | Approved | Maureen Lambe, CAE - National Apartment Association Education Institute | Some started as college students working in the office at the apartment community at which they lived. Others had a friend in the industry who encouraged them to apply. Still others were bored with their current jobs and looking to make a change. The ways in which people start working in the apartment industry are as varied as the individuals themselves. Ours is an industry that employs more than 1 million people in jobs that range from leasing consultant to maintenance technician to marketing coordinator or systems analyst.
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| Lauren Boston | 2/16/2012 1:31 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | I am a proud member of the Freshmen Class of Facebook. In those early days, back in 2004 and 2005, the site was new and exclusive (it required a .edu address to sign up) and cool. And the first day I stalked an on-campus crush using the “people search,” I knew it was going to change my life forever.
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| Michelle Sherman | 2/16/2012 11:06 AM | | 0 | | Approved | Maureen Lambe, CAE - National Apartment Association Education Institute | Wow, I am amazed at the participation we are seeing in this year’s Apartment Careers Month, and we’re only halfway through February. It’s not too late to plan your own activities for Apartment Careers Month. We are seeing many of our affiliates use this month as an opportunity to organize career fairs or to visit with college and high school students about the many career options available in our industry. |  |
| Michelle Sherman | 2/14/2012 1:05 PM | Green Initiatives; Operations | 0 | | Approved | Evan Matzen, Sustainability Manager - HD Supply | When your batteries, compact fluorescent light bulbs (CFLs), or computer equipment stop working, do you toss them in the garbage? Your first inclination might be to throw items like this away, but doing so has some serious consequences.
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| Emily Goodman, CAPS | 2/10/2012 11:43 AM | Marketing & Leasing | 0 | | Approved | Emily Goodman, CPM, ARM - Core Realty Holdings | For the past 4 years we have been focusing on selling prospective renters what “they will get free” as opposed to the fundamentals of great location, great amenities and fantastic customer service. A culture of concessions has changed the way we market and sell apartments and the posturing question now is how we go back to “normal”. |  |
| Lauren Boston | 2/9/2012 10:10 AM | Marketing & Leasing | 0 | | Approved | Lauren Boston | I’ve had some pretty cool jobs and I’ve had some pretty bad jobs. All of them have been memorable. Take, for example, the day I sunk to a new low while selling sandwiches in Ireland.
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| Michelle Sherman | 2/6/2012 12:44 PM | Operations; Personal Development & Training | 0 | | Approved | Tara Furiani, Director of Marketing and Training - The Sterling Group | As a leader and champion for both multifamily and my company, I’m asked daily how people can get to the next level in their career. They’ve advanced their education and qualifications, yet their career with their current company is at a standstill. Professionals want to grow, but they’re often unsure about how to find a new position. |  |
| Lauren Boston | 2/2/2012 12:25 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | The wound is still fresh, the pain still very real. I put on a brave face at work but I often find myself in bed at night, staring up at the ceiling and thinking, “What if?” Such is the life of a Baltimore Ravens football fan.
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| Michelle Sherman | 2/2/2012 11:58 AM | Personal Development & Training; Wild Card! | 0 | | Approved | Maureen Lambe, CAE - National Apartment Association Education Institute | February means different things to different people. Some people think of Valentine’s Day. Others think of Presidents’ Day. For NAAEI, February marks Apartment Careers Month, which is when we remind others of the exciting job opportunities offered by our industry. |  |
| Michelle Sherman | 2/1/2012 10:27 AM | Economic Issues; Marketing & Leasing; Operations | 0 | | Approved | Doug Miller, President - SatisFacts Research | I saw a discussion group regarding the Net Promoter Score (NPS). Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.” |  |
| Lauren Boston | 1/19/2012 9:08 AM | Wild Card! | 0 | | Approved | Lauren Boston | The day your first child is born, everything changes. Colors get brighter, the world gets bigger and your heart explodes with an unconditional love you didn’t even know was possible. Such was the case on that emotional day last June when I held Señor Peepers—a prairie dog I adopted in Utah—for the first time. I signed the papers, cradled my baby and felt an incredible surge of joy I hadn’t experienced since my first Dairy Queen raspberry truffle blizzard many moons ago.
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| Michelle Sherman | 1/13/2012 5:39 PM | Personal Development & Training; Wild Card! | 0 | | Approved | Lauren Boston | Growing up, I loved two things: eating obscene amounts of Gushers and reading books. In addition to my love for literature (and processed food), I had an English teacher for a father who corrected me every time I said “me” instead of “I” and an uncle who used words that haven’t been around since the 17th century.
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| Lauren Boston | 1/5/2012 3:50 PM | Green Initiatives | 0 | | Approved | Lauren Boston | I sobbed hysterically when my parents dropped me off at college freshman year, so much so that my contact lenses were covered with bits of errant tissue fibers. This sentiment apparently was not felt universally on campus, as literal hoots and hollers could be heard from nearly every other one of my classmates who finally felt free.
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| Michelle Sherman | 1/3/2012 4:30 PM | Personal Development & Training | 0 | | Approved | Tara Furiani, Director of Marketing and Training - The Sterling Group | I was listening to The Fray this morning and one of my favorite songs of theirs (though I really do like them all) is You Found Me. It got me thinking about "who I am, who I'm not and who I want to be" and how easy it is to not really know; especially in a business that wants you to be many things. It’s easy to lose yourself. Sounds ominous, right? It really isn’t—it’s about self discovery and your true professional passion.
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| Lauren Boston | 12/28/2011 12:21 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | My family doesn’t have the best phone etiquette. As a child, I was so petrified of calling people that I would write out exactly what I wanted to say ahead of time and recite my lines repeatedly before dialing. Once I was finally confident enough to ad lib, my mother saw fit to secretly listen in on my conversations. One night, when there was apparently nothing good on TV, I could hear her and my brother, Chris, laughing on the other end of the phone.
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| Lauren Boston | 12/22/2011 8:13 AM | Wild Card! | 0 | | Approved | Lauren Boston | It’s that time of year again. Time to gather the family around the proverbial Yule log before mocking that 14-page holiday letter you get every year from those family “friends” you can’t stand. Time to watch your mother have a meltdown when she realizes the mashed potatoes she made for the Christmas party are the consistency of paste. Time to repeatedly tell your family members that you would rather they not blow noisemakers in your ear for a full five minutes before the ball drops on New Years Eve.
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| Michelle Sherman | 12/20/2011 4:39 PM | Marketing & Leasing; Wild Card! | 0 | | Approved | Tara Furiani, Director of Marketing and Training - The Sterling Group | Do you remember the movie, “Glengarry Glen Ross?” If not, I suggest you get it and watch it immediately Alec Baldwin’s character, Blake, makes a statement that has resonated with me to this day. |  |
| Lauren Boston | 12/16/2011 3:09 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | The summer before my junior year of college, my family went on a cruise to the Virgin Islands. Each day on the boat, while the other passengers my age were flirting by the pool or trying to sneak into the casino, I was playing Bingo with the senior crowd.
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| Lauren Boston | 12/9/2011 11:56 AM | Personal Development & Training | 0 | | Approved | Lauren Boston | One night when I was waitressing I asked an older male customer if he wanted dessert. He winked and said, “yes, how about your number?” I informed him we were all out of that.
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| Michelle Sherman | 12/7/2011 2:25 PM | Green Initiatives; Operations | 0 | | Approved | Evan Matzen, Sustainability Manager at HD Supply - Facilities Maintenance | Many companies would like to be more environmentally responsible, but lack the motivation, time, or expertise to implement changes on their own. Whether you work in a large organization with thousands of employees or in a two-person office, you can persuade your managers to “buy in” to a green program with the right positioning. |  |
| Michelle Sherman | 12/5/2011 1:55 PM | Risk Management; Operations | 0 | | Approved | Benjamin Hestir, P.E. - Environmental Group Manager | If someone had told me twenty years ago while I was hunkered down in graduate school that in the future I would have to dodge drivers on the highway who were massively distracted due to the use of a computer that fit in the palm of their hand that they were using WHILE DRIVING DOWN THE ROAD, I would have told them they were crazy! But, here we are in 2011 and that is exactly what is happening every day.
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| Lauren Boston | 12/1/2011 8:35 AM | Legal Issues/Lawsuits | 0 | | Approved | Lauren Boston | I believed in Santa Claus until I was 12. When my mom told me the truth I began crying and considered self-medicating with a mix of pills and candy canes before remembering that the Easter Bunny, thank God, was alive and well.
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| Michelle Sherman | 11/28/2011 4:23 PM | Marketing & Leasing; Operations | 0 | | Approved | Tara Furiani, Director of Marketing and Training - The Sterling Group | Are your residents vanishing from your community at a rate that makes you consider putting up missing posters? If so, did you know that their disappearance was probably preventable? Before you contact the milk carton company, let me explain.
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| Lauren Boston | 11/17/2011 4:50 PM | Economic Issues | 0 | | Approved | Lauren Boston | Thanksgiving is a time to reflect on the things in our life for which we are truly grateful. For me, that’s family, friends and pants with an elastic waistband. And the sweet potato. But the list doesn’t end there.
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| Michelle Sherman | 11/15/2011 1:46 PM | Operations | 0 | | Approved | Tara Furiani, Director of Marketing & Training - The Sterling Group | For those of you who’ve met me or taken one of my classes, you know that I talk the talk and I walk the walk. I say things like they are--professionally and with care, of course. I’m not talking about some of the language used during the leasing process—a little fluff is just fine then. But in normal dealings onsite and at the corporate office, I don’t see the point in wasting time or sugar coating things, because TIME is MONEY!
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| Lauren Boston | 11/10/2011 8:02 AM | Operations | 0 | | Approved | Lauren Boston | I once interned at a publishing company in Bath, England—and by interned, I mean sat at a desk in a basement that felt only slightly warmer than a meat locker and politely declined approximately 39 cups of the Brits’ beloved tea each day. There, I learned an important lesson about creativity.
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| Michelle Sherman | 11/7/2011 2:33 PM | Operations; Personal Development & Training | 0 | | Approved | Jeffrey Walker, Business Manager - OnelinkUSA | How many times have you worked with or for an individual who was so dramatic and emotional that you found it hard to get your work done? |  |
| Lauren Boston | 11/3/2011 6:29 PM | Operations | 0 | | Approved | Lauren Boston | There are certain childhood memories that you take and exaggerate with each re-telling, until one day you genuinely believe that blown-up version you have created is the way it really was. Some—namely, my mother—would argue that is the case with each of my blogs. I assure you it is not.
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| Michelle Sherman | 10/31/2011 10:59 AM | Personal Development & Training | 0 | | Approved | Tara Furiani, Director of Marketing & Training - The Sterling Group | I’m 30. There, I said it, I got it out there. I’m 30 and my husband and I just had our very first baby, three weeks ago. Up until now, we both favored college and then careers over family. We wanted to be established, be able to provide for a child before we committed to having one. |  |
| Lauren Boston | 10/27/2011 1:04 PM | Wild Card! | 0 | | Approved | Lauren Boston | I came downstairs last Friday to find three diapers and a note waiting for me on the living room chair. I was at my parents’ house in Maryland for the weekend and my brother, 13-year-old cousin and I had decided to make the two-hour trip to Pennhurst Asylum, an old mental institution turned haunted house. My mom knew the Huggies would be necessary for when we inevitably lost control of our bowels.
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| Lauren Boston | 10/20/2011 10:41 AM | Marketing & Leasing | 0 | | Approved | Lauren Boston | I used to be obsessed with Julia Roberts. This wasn’t a restraining-order level of obsession and there was no real stalking involved—mainly because I was 13 at the time and could not drive a car—but let’s just say I was intrigued with America’s Sweetheart.
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| Lauren Boston | 10/6/2011 10:51 AM | Maintenance Issues | 0 | | Approved | Lauren Boston | I used to have a strange fascination with the car wash. It seems weird, but so does my childhood dream of owning a balloon, bike and gun shop, so it’s easier to not ask questions. I just know I really enjoyed going to that car wash next to the snowball stand.
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| Lauren Boston | 9/28/2011 7:59 AM | Operations | 0 | | Approved | Lauren Boston | I’ve officially become the buzzkill of the group. Whether I’m traveling with friends, going to the movies or getting on the metro, no one is allowed to have any fun until I have performed a proper bed bug inspection.
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| Michelle Sherman | 9/20/2011 3:10 PM | Operations; Personal Development & Training; Wild Card! | 0 | | Approved | Tara Furiani, Director of Marketing & Training - The Sterling Group | I hadn’t worked in multifamily housing in a few years. Instead I left and worked with the Dale Carnegie Training Organization, honing my craft and providing training solutions and direction to businesses across the globe. I was, however, eager to get back to my first love… the apartment industry!
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| Lauren Boston | 9/8/2011 2:14 PM | Consumer Expectations | 0 | | Approved | Lauren Boston | Yesterday I went into the community clubhouse to renew my lease for yet another year—partly because I like my apartment, but also because I’m far too lazy to clean out my car, let alone pack everything up and move.
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| Lauren Boston | 9/1/2011 2:12 PM | Wild Card! | 0 | | Approved | Lauren Boston | The week I spent studying at Oxford was pure heaven. But it wasn’t because I was re-tracing the steps of John Locke, sitting in the same classroom where T.S. Eliot once penned poetic masterpieces or visiting the pub where Bill Clinton smoked “but didn’t inhale.” No, I couldn’t be bothered with such nonsense. I was too preoccupied with the likes of Mischa Barton.
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| Michelle Sherman | 8/26/2011 2:14 PM | | 0 | | Approved | Jeffrey Walker, Business Manager - OnelinkUSA | It has been my experience that managers and owners are unsure how to react when approached with a solution to an issue that they know a little about, but are unsure whether or not they should believe me (a consultant) or just show me the door? If you are like most apartment managers or business owners, the question of using a consultant is not easily answered. Please allow me to try.
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| Lauren Boston | 8/25/2011 11:29 AM | Marketing & Leasing | 0 | | Approved | Lauren Boston | In San Francisco I was approached by a gentleman with a rat tail who was distraught after releasing his 16 exotic birds due to an impending eviction. He proceeded to flip through a tattered folder full of stained-glass sketches, the prettiest one being that of a lion. When I boarded the bus, he began drinking from a coffee cup he found on one of the seats.
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| Michelle Sherman | 8/24/2011 2:55 PM | Operations; Personal Development & Training | 0 | | Approved | Tara Furiani, Director of Marketing & Training - The Sterling Group | I’m not new to the virtual workplace but I’m new to working for my currently company, virtually and I have a confession to make. I’m WAY more productive at my home office than at our corporate office. Shocked? In disbelief? Think I’m not exactly being truthful? Well, then do let me explain and I’ll make you a believer!
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| Lauren Boston | 8/18/2011 10:50 AM | Maintenance Issues | 0 | | Approved | Lauren Boston | I’d like to think I have a few talents. Writing, playing the theme song to “Titanic” on my light-up Casio keyboard, investing inordinate amounts of energy in reality TV couples—these are all things I’m good at. But do-it-yourself (DIY) projects don’t make that list.
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| Michelle Sherman | 8/16/2011 2:02 PM | Operations; Personal Development & Training; Wild Card! | 0 | | Approved | Tara Furiani, Director of Marketing & Training - The Sterling Group | Let’s face it, the Internet is not a fad—the role both the Internet and computers play in our business is vast and ever growing. Let’s take a look at what parts of our business are computer and/or Internet based.
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| Lauren Boston | 8/11/2011 3:04 PM | Economic Issues | 0 | | Approved | Lauren Boston | I once pulled out a baby tooth, despite the fact that it wasn’t ready to come out, just to get a dollar. I had run out of birthday money and really wanted the latest Polly Pocket. A few years later, I found myself $300 in the red after losing many, many games of darts to my younger brother. I should have quit after the third game but I couldn’t stomach the thought of losing and felt double-or-nothing was the best approach. Naturally, this ended with me sobbing and nursing an over-worked right arm.
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| Michelle Sherman | 8/10/2011 6:24 PM | Consumer Expectations; Operations | 0 | | Approved | Jeffrey Walker, Business Manager - OnelinkUSA | Cable Operators and Phone Company’s want your business, especially if you have 200 units or more. The reason is obvious; they make heaps of money off your property. In looking at some average cable and internet penetration levels for a standard 200 unit complex, the operator will bring in about $10,790.00 a month. This is using a 65% penetration level and an average resident paying $83 a month |  |
| Lauren Boston | 8/4/2011 3:54 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | I hate the color pink. Aside from a few exceptions—Kimberley, the Pink Power Ranger, a pair of hot pink L.A. Gear high-top shoes I owned as a child and pink Starbursts—I’m just not a fan.
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| Michelle Sherman | 8/1/2011 12:03 PM | Marketing & Leasing; Operations; Wild Card! | 0 | | Approved | Paul Wolbert, Vice President - US Lawns | Community appearance – “curb appeal” – is crucial to attracting new tenants and keeping existing ones happy, and property managers understand the obvious: Common areas require regular maintenance, including having the turf mowed regularly. But landscape care doesn’t end with the weekly “mow and blow.” There are other aspects of a quality landscape-management strategy that can help ensure your community keeps up appearances while keeping administration efficient. |  |
| Michelle Sherman | 7/29/2011 3:18 PM | | 0 | | Approved | Jeffrey Walker, Business Manager - OnelinkUSA | The future is all about Wi-Fi. For some, this trend has already started. Wi-Fi is a wireless local area network for Internet access. It will soon be everywhere as cable providers expand their networks to include Wi-Fi, but for a price. Over the next few years, you may be forced to offer this service in almost all of your community access areas, such as your lobby, washroom, swimming pool, etc. That is, if you are not already offering it. What’s scary is that your residents will expect you to do this! But don’t worry – it’s not that expensive and is rather easy to set up!
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| Michelle Sherman | 7/28/2011 3:08 PM | Consumer Expectations; Marketing & Leasing; Personal Development & Training | 0 | | Approved | Tara Furiani, Director of Marketing & Training - The Sterling Group | I know, for a fact, that the lack of quality phone sales skills in our industry is not, I repeat NOT, a training issue. I can speak with certainty here because 1. I know that I provide stellar telephone training and the proof is; some of you get it… your fantastic call conversion ratios, rockstar closing percentages and ultimately (and most importantly for you) the higher income you’re enjoying demonstrate that!
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| Michelle Sherman | 7/22/2011 10:38 AM | Marketing & Leasing; Personal Development & Training | 0 | | Approved | Tracey Heitzman, CAS - Evolv | Here are some more tools and tips on how you can use Facebook to benefit your community - be unique, be proactive and be apps friendly. |  |
| Lauren Boston | 7/21/2011 3:26 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | On Monday night I purchased my first new car. It was a right-of-passage moment straight out of a Judy Blume book. I stood there with the keys in my hand, sobbing as my mother went off on the dealership manager because he did me wrong. OK, maybe not Judy Blume.
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| Michelle Sherman | 7/18/2011 5:41 PM | Marketing & Leasing; Wild Card! | 0 | | Approved | Tracey Heitzman, CAS - Evolv | With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.
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| Lauren Boston | 7/15/2011 11:44 AM | Risk Management | 0 | | Approved | Lauren Boston | When I was in seventh grade, my mom thought it would be a nice idea for our Catholic family to light the candles on an Advent wreath every night before dinner during Advent Season. The first night I had the honor of lighting the candle. After striking a match—and making the mistake of holding it completely vertical—the flame started to quickly burn its way towards my fingers. Naturally, I panicked, dropping the lit match and temporarily setting the tablecloth on fire.
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| Lauren Boston | 7/7/2011 2:24 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | When I was in pre-school, my grandma came in for Grandparents Day. That afternoon, our teacher asked us to draw a picture for our guests. While all of the other students excitedly drew elaborate houses, families and animals—which I find hard to believe since we were 4 years old, but so says my grandma—I plucked a purple crayon out of the box, drew a single line on the paper and announced that I was finished. It’s a happy coincidence my favorite book was “Harold and the Purple Crayon.”
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| Michelle Sherman | 6/30/2011 1:20 PM | Education Conference | 0 | | Approved | Lauren Boston | Fresh (but not fresh-faced) off the amazing 2011 NAA Education Conference & Exposition in Las Vegas, I thought I would share some of the things I learned.
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| Michelle Sherman | 6/27/2011 12:42 PM | Marketing & Leasing; Operations | 0 | | Approved | Jen Picotti, Vice President of Consulting - SatisFacts Research | Is it me, or does it seem that profanity and expletives have become more common in regular business interactions? And there are a few residents who take those choice words to a whole new level when they are not happy with the service or the answers you provide.
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| Lauren Boston | 6/16/2011 11:34 AM | Marketing & Leasing | 0 | | Approved | Lauren Boston | The other day I saw a Groupon for two varicose-vein treatments and compression stockings. If it didn’t have an expiration date, I would have considered buying it. I know my family’s history with those unsightly things and it’s safe to say the future of my calves isn’t looking pretty.
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| Lauren Boston | 6/10/2011 8:01 AM | Marketing & Leasing | 0 | | Approved | Lauren Boston | When I’m working out in my community gym, I don’t want residents in the clubhouse and pool watching me through floor-to-ceiling windows as I sweat like a pig in a bacon factory. There’s a reason I’m on a treadmill and not laying out in a bikini by the water. Nothin’ to see here, folks!
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| Michelle Sherman | 6/9/2011 4:49 PM | Education Conference | 0 | | Approved | Terri Norvell, Consultant & Trainer | What exactly is high-performance thinking? It’s taking personal accountability to achieve what you know is important for your company or property. Seems so simple yet so much can get in the way.
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| Michelle Sherman | 6/6/2011 5:08 PM | Education Conference | 0 | | Approved | Tisza Swain | Get your front row seat and have unfettered access to Military and Department of Defense Leaders who can answer questions that have been ruminating with your staff! Join DoD Leadership from the Pentagon, CNIC, Marine Corps Headquarters and the Air Force Center for Engineering and Environment to ask all your burning questions for the future initiatives of the Armed Services and Housing Privatization. |  |
| Michelle Sherman | 6/3/2011 11:36 AM | Education Conference | 0 | | Approved | Peggy Robinson - Kingsley Associates | Resident feedback programs are evolving. No longer are multifamily firms forced to rely on a "one-size-fits-all" survey program for data to inform key decisions about amenity offerings and service standards. Instead, new lifecycle-based programs offer the chance to gather key intelligence at key touch points in the resident experience, from the initial inquiry through to lease renewal – or even move-out!
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| Lauren Boston | 6/2/2011 7:55 AM | Personal Development & Training | 0 | | Approved | Lauren Boston | According to the Myers-Briggs personality assessment—or, to be more accurate, a free version I found on a questionable website—I am an INFP, or Idealist. Among other things, INFP’s are laid-back, non-confrontational, highly intuitive, focused on making the world a better place and talented writers. Hey, I didn’t make this up—it’s science. They may also have problems working in a group setting due to “control issues,” but let’s focus on the positive.
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| Michelle Sherman | 5/31/2011 3:41 PM | Economic Issues; Operations | 0 | | Approved | Paul Bergeron | One of the most frequently asked apartment industry questions NAA receives is how many single-family homes are rented. Today, the USAToday, based on 2010 U.S. Census Bureau data, compared the totals from 2010 with 2000.
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| Michelle Sherman | 5/31/2011 2:53 PM | Economic Issues; Education Conference; Marketing & Leasing; Operations | 0 | | Approved | Kevin Keating, MHLI and Paula Potter-Hayes, Booz Allen Hamilton | Don’t you wish you had a crystal ball that showed you the future of the Military Housing Privatization Initiative (MHPI)? A simple wave over the crystal ball, the mutter of a magic word, and the entire future would be revealed to you.
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| Lauren Boston | 5/26/2011 2:24 PM | Consumer Expectations | 0 | | Approved | Lauren Boston | When I got up early this morning to watch YouTube montages that suggest American Idol’s Lauren and Scotty are dating (please be true), I didn’t have the time or patience for slow Internet service. I had a bus to catch and a limited amount of time to live vicariously through these two teenagers.
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| Michelle Sherman | 5/24/2011 12:03 PM | Marketing & Leasing | 0 | | Approved | Charity Hisle, Socially Engaged Marketing | I’m so excited to be presenting at the National Apartment Association Conference this year, especially because of the topic! Combine my military experience with my social media experience and then add my love for the multifamily industry and we’ll have a perfect recipe for a session! Marketing Boot Camp: Marketing to Today’s Military Families will have four parts. The portion I am presenting will be Social Marketing for Military Housing. |  |
| Lauren Boston | 5/20/2011 12:23 PM | Operations | 0 | | Approved | Lauren Boston | A few days into my trip to Ireland—a five-month period of “self reflection” otherwise known as a vacation—my friends and I needed a place to rent. The hostel we were staying in served free breakfast, but we also had to wear flip-flops in the shower to avoid contracting Athlete’s foot.
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| Michelle Sherman | 5/18/2011 11:20 AM | Marketing & Leasing; Operations | 0 | | Approved | Kim Cory, Director of Sales and Marketing - University Village | Do you think you know how to communicate with today's student? Can you text speak, relate to slang, understand all the technology and make sense of the pop culture references? Keeping up with this population is a constant challenge. |  |
| Lauren Boston | 5/12/2011 1:59 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | Cream soda Dum Dum lollipops don’t excite me as they once did—mostly because I am no longer 5 and I want a treat larger than my thumb nail—but when I see a Mystery Flavor floating around in a bag of boring oranges and strawberries, I have to open it. On a good day, my curiosity is rewarded with an exotic taste concoction other than the company’s 16 traditional flavors. German chocolate cake, what a surprise! Peach mango sorbet, I had no idea!
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| Lauren Boston | 5/6/2011 12:00 PM | Marketing & Leasing | 0 | | Approved | Lauren Boston | It was Halloween freshman year of college. Most of my dormmates were stripping down to bits of string and cloth—items that, put together, would only pass for a “costume” at a nudist colony (or college)—and going to a party off-campus. I, on the other hand, was adjusting my bonnet—the final touch of my Martha Washington ensemble—and doing a few calisthenics in preparation for two grueling hours of neighborhood trick-or-treating.
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| Michelle Sherman | 5/4/2011 3:58 PM | Consumer Expectations; Marketing & Leasing; Operations | 0 | | Approved | Tracey Heitzman, CAS - Evolv | Have you noticed the yellow review stars appearing in Google search results? Google is picking up reviews from various places on the web, and inserting them into the RESULTS pages. This means that before a prospect even decides to click on your website, they are seeing a rating of your community— assuming one exists. |  |
| Lauren Boston | 4/28/2011 5:12 PM | Green Initiatives | 0 | | Approved | Lauren Boston | At the age of six or seven, I watched the movie “The Electric Grandmother.” It was a film that would shake me to my core. The 1982 horror movie masquerading as a “touching” made-for-TV special is about a family of children who learn to cope with the death of their mother in the most heartwarming and logical of ways: they go to a factory and order an electric (read: android freak) grandmother to serve as a new mother figure.
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| Michelle Sherman | 4/21/2011 11:35 AM | Operations; Personal Development & Training; Economic Issues | 0 | | Approved | Lauren Boston | When I was a young girl and came home after a night out with my family, I always stepped inside the house, turned on all the lights and immediately shouted, “Any witches, robbers or ghosts, please come out!” As you can imagine, the moments following that desperate plea were terrifying. Had a witch suddenly made her presence known, I don’t know what the next step would have been.
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| Michelle Sherman | 4/20/2011 1:37 PM | Consumer Expectations; Economic Issues; Marketing & Leasing; Maintenance Issues | 0 | | Approved | Doug Miller, President - Satisfacts Research | SatisFacts is excited to announce the 2010 national resident satisfaction award winners. Achieving a Superior or Exceptional award says that the company’s leadership and team members are focused on the actionable best practices that impact satisfaction and retention…and their residents are validating that point! Congrats to the award winners! |  |