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The Role of Property Manager is Changing: Will You Move With it or Will You be Left Behind?Use SHIFT+ENTER to open the menu (new window).New
Michelle Sherman5/21/2012 3:02 PMOperations; Personal Development & Training0 ApprovedEmily Goodman, CPM, ARM - Core Realty Holdings
I recently had the tremendous pleasure of hearing real estate industry expert and visionary Christopher Lee speak at a conference about his new publication, “Transformational Leadership in the New Age of Real Estate”. Lee has a “Tell-it-Like-it-is” attitude that’s mirrored in his writing, and his document sets out the likely future of the real estate industry.
Square Footage Was So Last YearUse SHIFT+ENTER to open the menu (new window).
Lauren Boston5/17/2012 12:54 PMMarketing & Leasing; Consumer Expectations0 ApprovedLauren Boston
The other day—a Friday night, to be exact—my roommate said she didn’t understand why we never met single guys.

“I really don’t get it,” I said to her, sitting on the couch in an oversized t-shirt, scrolling through the TV’s On Demand menu so I could watch Maria Menounos and Derek Hough’s rumba (for the third time) on “Dancing With the Stars.” “Hey, do you mind if I open a can of tuna?”
The Power of Positive Thinking—And Oprah PodcastsUse SHIFT+ENTER to open the menu (new window).
Lauren Boston5/10/2012 4:09 PMEducation Conference; Operations0 ApprovedLauren Boston
My roommate—who is a self-proclaimed mess right now, both personally and professionally—has started downloading podcasts from Oprah’s Spirit Channel to re-center herself. Last week she pulled out a notebook and began rattling off inspiring catch phrases—nuggets of wisdom such as “remember your spirit,” “what we dwell on is who we become” and “never speak out against the beef industry.”
Fair Housing 5Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/9/2012 12:17 PMEducation Conference0 ApprovedNadeen Green, Senior Counsel - For Rent Media Solutions™
Our program was inspired by “The Five” on the Fox News Channel.  That show features a roundtable ensemble of five personalities who “discuss, debate and at times debunk the hot news stories, controversies and issues of the day”.  And that is plan of the Fair Housing 5 – to discuss, debate and debunk what you may have heard about as relates to fair housing.
Reponding to Reviews OnlineUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/8/2012 3:56 PMMarketing & Leasing; Operations0 ApprovedCharity Hisle, Socially Engaged Marketing
Customer reviews land at the top of search results. In some cases it may be advised to respond to negative, and even positive, reviews. Set objectives and create a policy and a plan for responding to reviews.
Arizona Affiliate Offers “Jump Start” to People Seeking Jobs in Apartment IndustryUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/7/2012 12:48 PMEducation Conference; Wild Card!0 ApprovedMaureen Lambe, CAE--National Apartment Association Education Institute
You’re about to start hearing a lot about this year’s winners of our PARAGON, Apartment Career and Education (ACE) and Anthony Pusateri Career Promotion awards. We’ll honor all of them at our NAA Education Conference and Exposition in June. In the meantime, I’d like to let you know about an innovative program being done by the Arizona Multihousing Association (AMA) to introduce job seekers to our industry. AMA is being recognized with a Pusateri Award for its October job fair.
Oregon Trail Could Have Used Some Multifamily HousingUse SHIFT+ENTER to open the menu (new window).
Lauren Boston5/3/2012 12:44 PMWild Card!; Economic Issues0 ApprovedLauren Boston
Back in the day I used to sit in my elementary school’s computer lab, playing the game Oregon Trail.

Originally developed in the early 70s to teach school children about the harsh realities of 19th century pioneer life on the Oregon Trail, the game was a real gut check.
Winning & Losing Craigslist Ads: How to Optimize Your Ad Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/2/2012 9:54 AMMarketing & Leasing0 ApprovedAshley Halligan, Analyst - Software Advice
Craigslist is certainly not a new marketing tool for rental property managers; it's been around for quite some time, though with a growing popularity in its presence as a host for local properties, more and more property managers are utilizing this free tool (aside from brokered apartment listings in NYC).
You Live, You Cut Your Own Bangs, You LearnUse SHIFT+ENTER to open the menu (new window).
Lauren Boston4/26/2012 12:32 PMIndependent/Small Owner Issues; Operations2 ApprovedLauren Boston
I’ve made a lot of mistakes in my life.

Bangs, for example. I grew up in the late 90s, a decade after Bubble Bangs were in, but I said to hell with fashion and continued to sport them well into Y2K.
If that wasn’t bad enough, I attempted to cut said bangs with poultry shears on several occasions. My mom would ask me why there was hair in the bathroom sink and I would shrug, my bangs creeping crookedly over my eyebrows. Nancy Drew would have to solve that one.
Understanding and Adapting to Cultural Difference in Multifamily HousingUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman4/24/2012 1:52 PM0 ApprovedEmily Goodman, CPM, ARM - Core Realty Holdings
As property management professionals, it can be easy to forget that our leaseholders come from a variety of backgrounds and nationalities. Our typical demographic has changed greatly over the course of the last generation. In North Carolina the state population has increased by 18.5% since 2000, far greater than the equivalent national rise of 9.7%.
Pay to Play: Winning Ways to Hold Community ContestsUse SHIFT+ENTER to open the menu (new window).
Lauren Boston4/19/2012 11:20 AMLegal Issues/Lawsuits; Marketing & Leasing0 ApprovedLauren Boston
A unicorn, an unlimited supply of Toaster Strudel and Zac Efron.

 

When I went in on the Mega Millions in late-March with several co-workers, these were the things I dreamed of purchasing with my cut of the money.

 
What the Future Holds for Apartment Industry CareersUse SHIFT+ENTER to open the menu (new window).
Mary Scott4/18/2012 8:40 AMEconomic Issues; Personal Development & Training0 ApprovedMaureen Lambe, CAE--National Apartment Association Education Institute
We’ve all seen the headlines about the strength of the rental market and how more people are choosing to live in an apartment than buying a home. It seems that every week a developer announces construction of a new apartment community or investment in multifamily housing. Some experts estimate that our industry will grow by 20 to 25 percent in the coming years. The impact on apartment industry careers is undeniable.
San Antonio’s Pathway to Zero Waste Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman4/13/2012 12:30 PMGreen Initiatives0 ApprovedAmie Winters, M.A., Sustainability Specialist - ValetWaste
San Antonio is creating a perception change for how residents view zero waste. The change started with how businesses create products, how people use them, and how solid waste is managed. The City’s underlying goal has been that all discarded materials be reused or recycled back into nature or into the production cycle, reaching a 60% recycling rate by 2020.
Making Your Community The Happiest Place on EarthUse SHIFT+ENTER to open the menu (new window).
Lauren Boston4/12/2012 1:40 PMConsumer Expectations; Operations0 ApprovedLauren Boston
A few weeks before my 12th birthday, my Uncle Mark called me.

 

“If you could go anywhere in the world for your birthday, where would it be?” he asked.

 

“Hawaii!”

 

“Uhh…pick another place.”

 

I thought for a second before the obvious came to mind—Disney World!
Keeping Costs in Check with a Green Maintenance PlanUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman4/11/2012 10:30 AMGreen Initiatives; Operations0 ApprovedEvan Matzen, Sustainability Manager - HD Supply
Property owners and managers should be proactive with their maintenance plan. Its primary purpose is to prevent minor repairs from growing into expensive major repairs, so developing a plan is important. Preventive maintenance can range from cleaning the coils of your air conditioner to sealing parking lot cracks.
You Can't Be Too SafeUse SHIFT+ENTER to open the menu (new window).
Lauren Boston4/5/2012 3:50 PMMarketing & Leasing; Operations0 ApprovedLauren Boston
I don’t shop often, but when I do, I buy in bulk. The 23 pudding cups and seven tubes of Aquafresh still in my closet—compliments of a shopping spree at Costco—are a testament to this.

So when a guy came into the office last year to talk about self-defense—and, of course, to peddle safety-related products—I thought ‘why not add some pepper spray to the mix?!’
Apartment Industry Offers Numerous Career Opportunities for Veterans Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman4/3/2012 11:35 AM0 ApprovedMaureen Lambe, CAE - National Apartment Association Education Institute
The job opportunities available for returning veterans have been receiving a lot of attention recently, particularly among the media. The fact is that while many veterans have spent months or years living in war zones they often face another struggle when they return home – the struggle to find a job. The men and women who fought in Iraq or Afghanistan face unemployment rates that are among the highest in the nation. As they look for ways to support their families, our industry needs to let them know about the many jobs we have available.
Rescuing Your ReputationUse SHIFT+ENTER to open the menu (new window).
Lauren Boston3/29/2012 4:21 PMMarketing & Leasing0 ApprovedLauren Boston
I was looking through someone’s Facebook album the other day and came across 17 identical pictures of a flower.

Enraged by picture six, I wanted to contact this acquaintance and politely explain that I have absolutely no interest in seeing a daisy they found on the side of the road one time, let alone 17.
The Best Things in Life are Free-cycled!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman3/26/2012 10:27 AMGreen Initiatives0 ApprovedAmie Winters, M.A., Sustainability Specialist - ValetWaste
That dusty box in your closet or garage is filled with your most prized possessions, not to mention colonies of spiders and pincher bugs. You promise yourself that you will wear Aunt Mildred’s pink knitted Christmas sweater and you will master playing that banjo you bought five years ago at the flea market.
We are thrilled that the market is climbing…but why?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman3/23/2012 11:33 AMEconomic Issues; Risk Management0 ApprovedEmily Goodman, CPM, ARM - Core Realty Holdings
Current demand for apartment buildings in the U.S. is booming, in contrast to the homeownership rate, which is stagnating at its lowest level since 1998. Linked to this, government-sponsored mortgage companies are providing record levels of financing for apartment properties.
Let the (Family) Feud Begin!Use SHIFT+ENTER to open the menu (new window).
Lauren Boston3/22/2012 11:53 AMEducation Conference0 ApprovedLauren Boston
During one particularly reclusive winter break in college, I spent the majority of my days watching re-runs of Dawson’s Creek, eating croutons straight from the box and playing online “Family Feud.” Why I didn’t have a boyfriend I’ll never understand.

I had always enjoyed watching “Family Feud” growing up and felt—as most viewers do when watching any game show—that I could do 100 percent better than the people actually competing.
New Training Available from NAAEIUse SHIFT+ENTER to open the menu (new window).
Mary Scott3/21/2012 8:58 AMOperations0 ApprovedMaureen Lambe, CAE - National Apartment Association Education Institute
You’re probably already familiar with our CAM, CAMT, NALP, CAS, IROP and CAPS designations. Each provides a great way to build on your industry knowledge and to demonstrate your expertise to others in the profession. What you may not realize is that NAAEI also offers more than 40 online courses and webinars.
Maureen Lambe, CAE
Community and Workplace Safety – It’s Not a DanceUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman3/19/2012 2:55 PMOperations; Risk Management0 ApprovedPaul Wolbert, Vice President - U.S. Lawns
Safety is a lesson we learn from early childhood: Mothers remind us to pick up our toys from the hallway or warn us against placing a hand on a hot stove. Like our personal homes, the multi-unit communities in which we house hundreds or even thousands of residents have hazards that could cause a minor scrape or even a life-threatening injury
Are You Experiencing Technical Difficulties?Use SHIFT+ENTER to open the menu (new window).
Lauren Boston3/15/2012 9:59 AMWild Card!0 ApprovedLauren Boston
In every office there’s one person who doesn’t have a clue when it comes to technology. If you’re sitting there with your typewriter correction fluid thinking “not so, Lauren,” that probably means that person is you.

While most of us thrive in a world of gadgets and gizmos, there are some who are intimidated by technology, clinging to card catalogues and typewriters and simpler times.

You know the type…

Don’t Choke When It Matters MostUse SHIFT+ENTER to open the menu (new window).
Lauren Boston3/8/2012 1:01 PMConsumer Expectations0 ApprovedLauren Boston
My mother has a history of ordering the one bad meal on the menu whenever we go to a restaurant. This combined with her propensity for choking—typically on a particularly sharp shell found in her crab soup, gristle in her cheeseburger or a small but debilitating bone in her fish—always makes for a memorable evening out.

We’ve had a lot of experience with this, but one instance stands out due to the way in which the restaurant handled the situation.
Expert Advice for Landing That First Job in the Apartment IndustryUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman3/1/2012 2:39 PM0 ApprovedMaureen Lambe, CAE - National Apartment Association Education Institute
Earlier this week we wrapped up our 2012 Apartment Careers Month. We saw tremendous participation in this year’s event as more and more of our affiliates and corporate partners took advantage of the opportunity to let others know about the many careers available in our industry. As part of Apartment Careers Month, NAAEI hosted two webinars. The second of these was held on Feb. 29. While the complete webinar will soon be posted on our Learning Management System for viewing by anyone, I wanted to share with you some of the insights offered by our speakers on “How to Find That Apartment Job and Ace Your Interview.”
Motivate Your Leasing Team in the “Slow Season” Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman2/27/2012 11:37 AM0 ApprovedEmily Goodman, CPM, ARM - Core Realty Holdings
We recognize that this time of year can be a naturally quieter time for traffic.  However, when we know that it is a “slow season” it becomes even more important for your leasing team to inject energy into their working week and be proactive in their activities so that their performance does not lag.
Dirty Little SecretUse SHIFT+ENTER to open the menu (new window).
Lauren Boston2/23/2012 1:02 PMLegal Issues/Lawsuits; Operations; Risk Management0 ApprovedLauren Boston
Disclaimer: If you are a potential love interest, please stop reading.

My name is Lauren and I own 36 porcelain dolls. I have a problem.

I began collecting them as a young girl and continued to do so until the age of 20, when my mom stopped enabling me. The dolls were taking up too much space and, more important, creeping people out. Friends would walk into my childhood bedroom for the first time and see 72 glass eyes staring back at them—something most people apparently find “unsettling.”


Paths to Careers in the Apartment IndustryUse SHIFT+ENTER to open the menu (new window).
Mary Scott2/22/2012 2:30 PM0 ApprovedMaureen Lambe, CAE - National Apartment Association Education Institute
Some started as college students working in the office at the apartment community at which they lived. Others had a friend in the industry who encouraged them to apply. Still others were bored with their current jobs and looking to make a change. The ways in which people start working in the apartment industry are as varied as the individuals themselves. Ours is an industry that employs more than 1 million people in jobs that range from leasing consultant to maintenance technician to marketing coordinator or systems analyst.
All Up in Your Face(book)Use SHIFT+ENTER to open the menu (new window).
Lauren Boston2/16/2012 1:31 PMMarketing & Leasing0 ApprovedLauren Boston
I am a proud member of the Freshmen Class of Facebook.

In those early days, back in 2004 and 2005, the site was new and exclusive (it required a .edu address to sign up) and cool. And the first day I stalked an on-campus crush using the “people search,” I knew it was going to change my life forever.

Spreading the Word about Apartment CareersUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman2/16/2012 11:06 AM0 ApprovedMaureen Lambe, CAE - National Apartment Association Education Institute
Wow, I am amazed at the participation we are seeing in this year’s Apartment Careers Month, and we’re only halfway through February. It’s not too late to plan your own activities for Apartment Careers Month. We are seeing many of our affiliates use this month as an opportunity to organize career fairs or to visit with college and high school students about the many career options available in our industry.
Recycling: Get the Benefits, Help Cut RisksUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman2/14/2012 1:05 PMGreen Initiatives; Operations0 ApprovedEvan Matzen, Sustainability Manager - HD Supply
When your batteries, compact fluorescent light bulbs (CFLs), or computer equipment stop working, do you toss them in the garbage? Your first inclination might be to throw items like this away, but doing so has some serious consequences.
The Recession is Over! How Do We Get Back to Fundamentals?Use SHIFT+ENTER to open the menu (new window).
Emily Goodman, CAPS2/10/2012 11:43 AMMarketing & Leasing0 ApprovedEmily Goodman, CPM, ARM - Core Realty Holdings
For the past 4 years we have been focusing on selling prospective renters what “they will get free” as opposed to the fundamentals of great location, great amenities and fantastic customer service. A culture of concessions has changed the way we market and sell apartments and the posturing question now is how we go back to “normal”.
How Low Can You Go?Use SHIFT+ENTER to open the menu (new window).
Lauren Boston2/9/2012 10:10 AMMarketing & Leasing0 ApprovedLauren Boston
I’ve had some pretty cool jobs and I’ve had some pretty bad jobs. All of them have been memorable. Take, for example, the day I sunk to a new low while selling sandwiches in Ireland.

Hire Me: Getting Hired for that NEXT LEVEL Position!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman2/6/2012 12:44 PMOperations; Personal Development & Training0 ApprovedTara Furiani, Director of Marketing and Training - The Sterling Group
As a leader and champion for both multifamily and my company, I’m asked daily how people can get to the next level in their career. They’ve advanced their education and qualifications, yet their career with their current company is at a standstill. Professionals want to grow, but they’re often unsure about how to find a new position.
Super Bowl, Super SadUse SHIFT+ENTER to open the menu (new window).
Lauren Boston2/2/2012 12:25 PMMarketing & Leasing0 ApprovedLauren Boston
The wound is still fresh, the pain still very real. I put on a brave face at work but I often find myself in bed at night, staring up at the ceiling and thinking, “What if?”

Such is the life of a Baltimore Ravens football fan.

Celebrate Your Apartment CareerUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman2/2/2012 11:58 AMPersonal Development & Training; Wild Card!0 ApprovedMaureen Lambe, CAE - National Apartment Association Education Institute
February means different things to different people. Some people think of Valentine’s Day. Others think of Presidents’ Day. For NAAEI, February marks Apartment Careers Month, which is when we remind others of the exciting job opportunities offered by our industry.
The Value of Net Promoter ScoresUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman2/1/2012 10:27 AMEconomic Issues; Marketing & Leasing; Operations0 ApprovedDoug Miller, President - SatisFacts Research
I saw a discussion group regarding the Net Promoter Score (NPS).  Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.”
Puppy LoveUse SHIFT+ENTER to open the menu (new window).
Lauren Boston1/19/2012 9:08 AMWild Card!0 ApprovedLauren Boston
The day your first child is born, everything changes. Colors get brighter, the world gets bigger and your heart explodes with an unconditional love you didn’t even know was possible.

Such was the case on that emotional day last June when I held Señor Peepers—a prairie dog I adopted in Utah—for the first time. I signed the papers, cradled my baby and felt an incredible surge of joy I hadn’t experienced since my first Dairy Queen raspberry truffle blizzard many moons ago.

Really Disturbing Stuff (On Resumés)Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman1/13/2012 5:39 PMPersonal Development & Training; Wild Card!0 ApprovedLauren Boston
Growing up, I loved two things: eating obscene amounts of Gushers and reading books. In addition to my love for literature (and processed food), I had an English teacher for a father who corrected me every time I said “me” instead of “I” and an uncle who used words that haven’t been around since the 17th century.

Get A Grip, PeopleUse SHIFT+ENTER to open the menu (new window).
Lauren Boston1/5/2012 3:50 PMGreen Initiatives0 ApprovedLauren Boston
I sobbed hysterically when my parents dropped me off at college freshman year, so much so that my contact lenses were covered with bits of errant tissue fibers. This sentiment apparently was not felt universally on campus, as literal hoots and hollers could be heard from nearly every other one of my classmates who finally felt free.

Who I am, Who I’m Not and Who I Want to Be! Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman1/3/2012 4:30 PMPersonal Development & Training0 ApprovedTara Furiani, Director of Marketing and Training - The Sterling Group
I was listening to The Fray this morning and one of my favorite songs of theirs (though I really do like them all) is You Found Me. It got me thinking about "who I am, who I'm not and who I want to be" and how easy it is to not really know; especially in a business that wants you to be many things. It’s easy to lose yourself. Sounds ominous, right? It really isn’t—it’s about self discovery and your true professional passion.
Calling All MannersUse SHIFT+ENTER to open the menu (new window).
Lauren Boston12/28/2011 12:21 PMMarketing & Leasing0 ApprovedLauren Boston
My family doesn’t have the best phone etiquette.

As a child, I was so petrified of calling people that I would write out exactly what I wanted to say ahead of time and recite my lines repeatedly before dialing. Once I was finally confident enough to ad lib, my mother saw fit to secretly listen in on my conversations. One night, when there was apparently nothing good on TV, I could hear her and my brother, Chris, laughing on the other end of the phone.

New Year, New ProblemsUse SHIFT+ENTER to open the menu (new window).
Lauren Boston12/22/2011 8:13 AMWild Card!0 ApprovedLauren Boston
It’s that time of year again.

Time to gather the family around the proverbial Yule log before mocking that 14-page holiday letter you get every year from those family “friends” you can’t stand. Time to watch your mother have a meltdown when she realizes the mashed potatoes she made for the Christmas party are the consistency of paste. Time to repeatedly tell your family members that you would rather they not blow noisemakers in your ear for a full five minutes before the ball drops on New Years Eve.

Coffee is For Closers Only! Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman12/20/2011 4:39 PMMarketing & Leasing; Wild Card!0 ApprovedTara Furiani, Director of Marketing and Training - The Sterling Group
Do you remember the movie, “Glengarry Glen Ross?” If not, I suggest you get it and watch it immediately Alec Baldwin’s character, Blake, makes a statement that has resonated with me to this day.
Bingo With My BiddiesUse SHIFT+ENTER to open the menu (new window).
Lauren Boston12/16/2011 3:09 PMMarketing & Leasing0 ApprovedLauren Boston
The summer before my junior year of college, my family went on a cruise to the Virgin Islands. Each day on the boat, while the other passengers my age were flirting by the pool or trying to sneak into the casino, I was playing Bingo with the senior crowd.

I, Too, Used to Smell Like a Tub of Garlic BreadUse SHIFT+ENTER to open the menu (new window).
Lauren Boston12/9/2011 11:56 AMPersonal Development & Training0 ApprovedLauren Boston
One night when I was waitressing I asked an older male customer if he wanted dessert. He winked and said, “yes, how about your number?” I informed him we were all out of that.

Go Green from the Bottom UpUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman12/7/2011 2:25 PMGreen Initiatives; Operations0 ApprovedEvan Matzen, Sustainability Manager at HD Supply - Facilities Maintenance
Many companies would like to be more environmentally responsible, but lack the motivation, time, or expertise to implement changes on their own. Whether you work in a large organization with thousands of employees or in a two-person office, you can persuade your managers to “buy in” to a green program with the right positioning.
Going Down The Road Feeling, Uh, ScaredUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman12/5/2011 1:55 PMRisk Management; Operations0 ApprovedBenjamin Hestir, P.E. - Environmental Group Manager
If someone had told me twenty years ago while I was hunkered down in graduate school that in the future I would have to dodge drivers on the highway who were massively distracted due to the use of a computer that fit in the palm of their hand that they were using WHILE DRIVING DOWN THE ROAD, I would have told them they were crazy!
But, here we are in 2011 and that is exactly what is happening every day.

Ho, Ho…Hold Up!Use SHIFT+ENTER to open the menu (new window).
Lauren Boston12/1/2011 8:35 AMLegal Issues/Lawsuits0 ApprovedLauren Boston
I believed in Santa Claus until I was 12. When my mom told me the truth I began crying and considered self-medicating with a mix of pills and candy canes before remembering that the Easter Bunny, thank God, was alive and well.

MISSING: Residents! REWARD: $$, Higher Occupancy, Better Word of Mouth! Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman11/28/2011 4:23 PMMarketing & Leasing; Operations0 ApprovedTara Furiani, Director of Marketing and Training - The Sterling Group
Are your residents vanishing from your community at a rate that makes you consider putting up missing posters? If so, did you know that their disappearance was probably preventable? Before you contact the milk carton company, let me explain.
Cautious Optimism With a Side of Corn PuddingUse SHIFT+ENTER to open the menu (new window).
Lauren Boston11/17/2011 4:50 PMEconomic Issues0 ApprovedLauren Boston
Thanksgiving is a time to reflect on the things in our life for which we are truly grateful. For me, that’s family, friends and pants with an elastic waistband. And the sweet potato.

But the list doesn’t end there.

Slow or No Reaction Time… Costs Your Business!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman11/15/2011 1:46 PMOperations0 ApprovedTara Furiani, Director of Marketing & Training - The Sterling Group
For those of you who’ve met me or taken one of my classes, you know that I talk the talk and I walk the walk. I say things like they are--professionally and with care, of course. I’m not talking about some of the language used during the leasing process—a little fluff is just fine then. But in normal dealings onsite and at the corporate office, I don’t see the point in wasting time or sugar coating things, because TIME is MONEY!

Productivity By the PintUse SHIFT+ENTER to open the menu (new window).
Lauren Boston11/10/2011 8:02 AMOperations0 ApprovedLauren Boston
I once interned at a publishing company in Bath, England—and by interned, I mean sat at a desk in a basement that felt only slightly warmer than a meat locker and politely declined approximately 39 cups of the Brits’ beloved tea each day. There, I learned an important lesson about creativity.

Dealing with Difficult PeopleUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman11/7/2011 2:33 PMOperations; Personal Development & Training0 ApprovedJeffrey Walker, Business Manager - OnelinkUSA
How many times have you worked with or for an individual who was so dramatic and emotional that you found it hard to get your work done?
Love You, DadUse SHIFT+ENTER to open the menu (new window).
Lauren Boston11/3/2011 6:29 PMOperations0 ApprovedLauren Boston
There are certain childhood memories that you take and exaggerate with each re-telling, until one day you genuinely believe that blown-up version you have created is the way it really was. Some—namely, my mother—would argue that is the case with each of my blogs. I assure you it is not.

Multifamily Mommy: Apartments, Diapers and Work… OH MY! Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman10/31/2011 10:59 AMPersonal Development & Training0 ApprovedTara Furiani, Director of Marketing & Training - The Sterling Group
I’m 30. There, I said it, I got it out there. I’m 30 and my husband and I just had our very first baby, three weeks ago. Up until now, we both favored college and then careers over family. We wanted to be established, be able to provide for a child before we committed to having one.
Scaring the 'Boo' Out of MeUse SHIFT+ENTER to open the menu (new window).
Lauren Boston10/27/2011 1:04 PMWild Card!0 ApprovedLauren Boston
I came downstairs last Friday to find three diapers and a note waiting for me on the living room chair.

I was at my parents’ house in Maryland for the weekend and my brother, 13-year-old cousin and I had decided to make the two-hour trip to Pennhurst Asylum, an old mental institution turned haunted house. My mom knew the Huggies would be necessary for when we inevitably lost control of our bowels.

Forget the Cheese Plate—Book Julia RobertsUse SHIFT+ENTER to open the menu (new window).
Lauren Boston10/20/2011 10:41 AMMarketing & Leasing0 ApprovedLauren Boston
I used to be obsessed with Julia Roberts.

This wasn’t a restraining-order level of obsession and there was no real stalking involved—mainly because I was 13 at the time and could not drive a car—but let’s just say I was intrigued with America’s Sweetheart.

When Baby Wipes Won't Cut ItUse SHIFT+ENTER to open the menu (new window).
Lauren Boston10/6/2011 10:51 AMMaintenance Issues0 ApprovedLauren Boston
I used to have a strange fascination with the car wash. It seems weird, but so does my childhood dream of owning a balloon, bike and gun shop, so it’s easier to not ask questions. I just know I really enjoyed going to that car wash next to the snowball stand.

Bugger Off!Use SHIFT+ENTER to open the menu (new window).
Lauren Boston9/28/2011 7:59 AMOperations0 ApprovedLauren Boston
I’ve officially become the buzzkill of the group.

Whether I’m traveling with friends, going to the movies or getting on the metro, no one is allowed to have any fun until I have performed a proper bed bug inspection.

The Frustrations of a Trainer … and What We Can Do Better!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman9/20/2011 3:10 PMOperations; Personal Development & Training; Wild Card!0 ApprovedTara Furiani, Director of Marketing & Training - The Sterling Group
I hadn’t worked in multifamily housing in a few years. Instead I left and worked with the Dale Carnegie Training Organization, honing my craft and providing training solutions and direction to businesses across the globe. I was, however, eager to get back to my first love… the apartment industry!

Don't You Forget About MeUse SHIFT+ENTER to open the menu (new window).
Lauren Boston9/8/2011 2:14 PMConsumer Expectations0 ApprovedLauren Boston
Yesterday I went into the community clubhouse to renew my lease for yet another year—partly because I like my apartment, but also because I’m far too lazy to clean out my car, let alone pack everything up and move.

 

Hollywood, Here I ComeUse SHIFT+ENTER to open the menu (new window).
Lauren Boston9/1/2011 2:12 PMWild Card!0 ApprovedLauren Boston
The week I spent studying at Oxford was pure heaven.

But it wasn’t because I was re-tracing the steps of John Locke, sitting in the same classroom where T.S. Eliot once penned poetic masterpieces or visiting the pub where Bill Clinton smoked “but didn’t inhale.”

No, I couldn’t be bothered with such nonsense. I was too preoccupied with the likes of Mischa Barton.

When Should Apartment Owners/Managers Use a Consultant?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman8/26/2011 2:14 PM0 ApprovedJeffrey Walker, Business Manager - OnelinkUSA
It has been my experience that managers and owners are unsure how to react when approached with a solution to an issue that they know a little about, but are unsure whether or not they should believe me (a consultant) or just show me the door? If you are like most apartment managers or business owners, the question of using a consultant is not easily answered. Please allow me to try.

Creepers Need Not ApplyUse SHIFT+ENTER to open the menu (new window).
Lauren Boston8/25/2011 11:29 AMMarketing & Leasing0 ApprovedLauren Boston
In San Francisco I was approached by a gentleman with a rat tail who was distraught after releasing his 16 exotic birds due to an impending eviction. He proceeded to flip through a tattered folder full of stained-glass sketches, the prettiest one being that of a lion. When I boarded the bus, he began drinking from a coffee cup he found on one of the seats.

Confessions of a Virtual EmployeeUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman8/24/2011 2:55 PMOperations; Personal Development & Training0 ApprovedTara Furiani, Director of Marketing & Training - The Sterling Group
I’m not new to the virtual workplace but I’m new to working for my currently company, virtually and I have a confession to make. I’m WAY more productive at my home office than at our corporate office. Shocked? In disbelief? Think I’m not exactly being truthful? Well, then do let me explain and I’ll make you a believer!

Attention “Tim The Tool Man” Taylors—Read CarefullyUse SHIFT+ENTER to open the menu (new window).
Lauren Boston8/18/2011 10:50 AMMaintenance Issues0 ApprovedLauren Boston
I’d like to think I have a few talents. Writing, playing the theme song to “Titanic” on my light-up Casio keyboard, investing inordinate amounts of energy in reality TV couples—these are all things I’m good at. But do-it-yourself (DIY) projects don’t make that list.

Computer Illiterate? Seek Help! Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman8/16/2011 2:02 PMOperations; Personal Development & Training; Wild Card!0 ApprovedTara Furiani, Director of Marketing & Training - The Sterling Group
Let’s face it, the Internet is not a fad—the role both the Internet and computers play in our business is vast and ever growing. Let’s take a look at what parts of our business are computer and/or Internet based.

Bank On a Budget, Not a Baby ToothUse SHIFT+ENTER to open the menu (new window).
Lauren Boston8/11/2011 3:04 PMEconomic Issues0 ApprovedLauren Boston
I once pulled out a baby tooth, despite the fact that it wasn’t ready to come out, just to get a dollar. I had run out of birthday money and really wanted the latest Polly Pocket.

A few years later, I found myself $300 in the red after losing many, many games of darts to my younger brother. I should have quit after the third game but I couldn’t stomach the thought of losing and felt double-or-nothing was the best approach. Naturally, this ended with me sobbing and nursing an over-worked right arm.

Play the Communications Game and Win for your Property and Your residents! Here are 5 Ways to Position your Property for Maximum Benefit!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman8/10/2011 6:24 PMConsumer Expectations; Operations0 ApprovedJeffrey Walker, Business Manager - OnelinkUSA
Cable Operators and Phone Company’s want your business, especially if you have 200 units or more. The reason is obvious; they make heaps of money off your property. In looking at some average cable and internet penetration levels for a standard 200 unit complex, the operator will bring in about $10,790.00 a month. This is using a 65% penetration level and an average resident paying $83 a month
What Women (Really) WantUse SHIFT+ENTER to open the menu (new window).
Lauren Boston8/4/2011 3:54 PMMarketing & Leasing0 ApprovedLauren Boston
I hate the color pink.
Aside from a few exceptions—Kimberley, the Pink Power Ranger, a pair of hot pink L.A. Gear high-top shoes I owned as a child and pink Starbursts—I’m just not a fan.
Top Tips for Successful Community Landscape CareUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman8/1/2011 12:03 PMMarketing & Leasing; Operations; Wild Card!0 ApprovedPaul Wolbert, Vice President - US Lawns
Community appearance – “curb appeal” – is crucial to attracting new tenants and keeping existing ones happy, and property managers understand the obvious: Common areas require regular maintenance, including having the turf mowed regularly. But landscape care doesn’t end with the weekly “mow and blow.” There are other aspects of a quality landscape-management strategy that can help ensure your community keeps up appearances while keeping administration efficient.
Why Does My Apartment Need Wi-Fi?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman7/29/2011 3:18 PM0 ApprovedJeffrey Walker, Business Manager - OnelinkUSA
The future is all about Wi-Fi. For some, this trend has already started. Wi-Fi is a wireless local area network for Internet access. It will soon be everywhere as cable providers expand their networks to include Wi-Fi, but for a price. Over the next few years, you may be forced to offer this service in almost all of your community access areas, such as your lobby, washroom, swimming pool, etc. That is, if you are not already offering it. What’s scary is that your residents will expect you to do this! But don’t worry – it’s not that expensive and is rather easy to set up!

We Might as Well Just Have a Pre-Recorded Message!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman7/28/2011 3:08 PMConsumer Expectations; Marketing & Leasing; Personal Development & Training0 ApprovedTara Furiani, Director of Marketing & Training - The Sterling Group
I know, for a fact, that the lack of quality phone sales skills in our industry is not, I repeat NOT, a training issue. I can speak with certainty here because 1. I know that I provide stellar telephone training and the proof is; some of you get it… your fantastic call conversion ratios, rockstar closing percentages and ultimately (and most importantly for you) the higher income you’re enjoying demonstrate that!

Part Two: Be Engaging...On FacebookUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman7/22/2011 10:38 AMMarketing & Leasing; Personal Development & Training0 ApprovedTracey Heitzman, CAS - Evolv
Here are some more tools and tips on how you can use Facebook to benefit your community - be unique, be proactive and be apps friendly.
Judy Blume Didn’t Prepare Me For AdulthoodUse SHIFT+ENTER to open the menu (new window).
Lauren Boston7/21/2011 3:26 PMMarketing & Leasing0 ApprovedLauren Boston
On Monday night I purchased my first new car. It was a right-of-passage moment straight out of a Judy Blume book. I stood there with the keys in my hand, sobbing as my mother went off on the dealership manager because he did me wrong. OK, maybe not Judy Blume.

Part One: Be Engaging...On Facebook Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman7/18/2011 5:41 PMMarketing & Leasing; Wild Card!0 ApprovedTracey Heitzman, CAS - Evolv
With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.

Start Any Fires In Your Apartment Lately?Use SHIFT+ENTER to open the menu (new window).
Lauren Boston7/15/2011 11:44 AMRisk Management0 ApprovedLauren Boston
When I was in seventh grade, my mom thought it would be a nice idea for our Catholic family to light the candles on an Advent wreath every night before dinner during Advent Season. The first night I had the honor of lighting the candle. After striking a match—and making the mistake of holding it completely vertical—the flame started to quickly burn its way towards my fingers. Naturally, I panicked, dropping the lit match and temporarily setting the tablecloth on fire.

Lauren and the Purple CrayonUse SHIFT+ENTER to open the menu (new window).
Lauren Boston7/7/2011 2:24 PMMarketing & Leasing0 ApprovedLauren Boston
When I was in pre-school, my grandma came in for Grandparents Day.

That afternoon, our teacher asked us to draw a picture for our guests. While all of the other students excitedly drew elaborate houses, families and animals—which I find hard to believe since we were 4 years old, but so says my grandma—I plucked a purple crayon out of the box, drew a single line on the paper and announced that I was finished. It’s a happy coincidence my favorite book was “Harold and the Purple Crayon.”
Viva Las Vegas!—And Celine DionUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman6/30/2011 1:20 PMEducation Conference0 ApprovedLauren Boston
Fresh (but not fresh-faced) off the amazing 2011 NAA Education Conference & Exposition in Las Vegas, I thought I would share some of the things I learned.

Potty-Mouths R UsUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman6/27/2011 12:42 PMMarketing & Leasing; Operations0 ApprovedJen Picotti, Vice President of Consulting - SatisFacts Research
Is it me, or does it seem that profanity and expletives have become more common in regular business interactions? And there are a few residents who take those choice words to a whole new level when they are not happy with the service or the answers you provide.

Compression Stockings and Discounted Rent: All in a Day’s ShoppingUse SHIFT+ENTER to open the menu (new window).
Lauren Boston6/16/2011 11:34 AMMarketing & Leasing0 ApprovedLauren Boston
The other day I saw a Groupon for two varicose-vein treatments and compression stockings. If it didn’t have an expiration date, I would have considered buying it. I know my family’s history with those unsightly things and it’s safe to say the future of my calves isn’t looking pretty.

Sit Back, Relax and Watch Me Huff and PuffUse SHIFT+ENTER to open the menu (new window).
Lauren Boston6/10/2011 8:01 AMMarketing & Leasing0 ApprovedLauren Boston
When I’m working out in my community gym, I don’t want residents in the clubhouse and pool watching me through floor-to-ceiling windows as I sweat like a pig in a bacon factory. There’s a reason I’m on a treadmill and not laying out in a bikini by the water. Nothin’ to see here, folks!

High Performance Thinking Gets Results!Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman6/9/2011 4:49 PMEducation Conference0 ApprovedTerri Norvell, Consultant & Trainer
What exactly is high-performance thinking?  It’s taking personal accountability to achieve what you know is important for your company or property.  Seems so simple yet so much can get in the way.
Military Privatization: What Does the Future Hold?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman6/6/2011 5:08 PMEducation Conference0 ApprovedTisza Swain
Get your front row seat and have unfettered access to Military and Department of Defense Leaders who can answer questions that have been ruminating with your staff!  Join DoD Leadership from the Pentagon, CNIC, Marine Corps Headquarters and the Air Force Center for Engineering and Environment to ask all your burning questions for the future initiatives of the Armed Services and Housing Privatization.
How Are You Managing the Resident Experience?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman6/3/2011 11:36 AMEducation Conference0 ApprovedPeggy Robinson - Kingsley Associates
Resident feedback programs are evolving. No longer are multifamily firms forced to rely on a "one-size-fits-all" survey program for data to inform key decisions about amenity offerings and service standards. Instead, new lifecycle-based programs offer the chance to gather key intelligence at key touch points in the resident experience, from the initial inquiry through to lease renewal – or even move-out!
It’s Not Me, It’s You: Dealing with Different Personality Types in the WorkplaceUse SHIFT+ENTER to open the menu (new window).
Lauren Boston6/2/2011 7:55 AMPersonal Development & Training0 ApprovedLauren Boston
According to the Myers-Briggs personality assessment—or, to be more accurate, a free version I found on a questionable website—I am an INFP, or Idealist.

Among other things, INFP’s are laid-back, non-confrontational, highly intuitive, focused on making the world a better place and talented writers. Hey, I didn’t make this up—it’s science. They may also have problems working in a group setting due to “control issues,” but let’s focus on the positive.

How Many More Occupied Homes are Rented Today Compared to 2000? Probably Not as Many as You ThinkUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/31/2011 3:41 PMEconomic Issues; Operations0 ApprovedPaul Bergeron
One of the most frequently asked apartment industry questions NAA receives is how many single-family homes are rented. Today, the USAToday, based on 2010 U.S. Census Bureau data, compared the totals from 2010 with 2000.
Figuring Out the Out Years – What to Do After the IDPUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/31/2011 2:53 PMEconomic Issues; Education Conference; Marketing & Leasing; Operations0 ApprovedKevin Keating, MHLI and Paula Potter-Hayes, Booz Allen Hamilton
Don’t you wish you had a crystal ball that showed you the future of the Military Housing Privatization Initiative (MHPI)? A simple wave over the crystal ball, the mutter of a magic word, and the entire future would be revealed to you.

Show Me the Bandwidth—And Some American Idol Lovin’Use SHIFT+ENTER to open the menu (new window).
Lauren Boston5/26/2011 2:24 PMConsumer Expectations0 ApprovedLauren Boston
When I got up early this morning to watch YouTube montages that suggest American Idol’s Lauren and Scotty are dating (please be true), I didn’t have the time or patience for slow Internet service. I had a bus to catch and a limited amount of time to live vicariously through these two teenagers.

Social Marketing for Military HousingUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/24/2011 12:03 PMMarketing & Leasing0 ApprovedCharity Hisle, Socially Engaged Marketing 
I’m so excited to be presenting at the National Apartment Association Conference this year, especially because of the topic! Combine my military experience with my social media experience and then add my love for the multifamily industry and we’ll have a perfect recipe for a session! Marketing Boot Camp: Marketing to Today’s Military Families will have four parts. The portion I am presenting will be Social Marketing for Military Housing.
Leasing From a Pub: Differences in the Global Housing MarketUse SHIFT+ENTER to open the menu (new window).
Lauren Boston5/20/2011 12:23 PMOperations0 ApprovedLauren Boston
A few days into my trip to Ireland—a five-month period of “self reflection” otherwise known as a vacation—my friends and I needed a place to rent. The hostel we were staying in served free breakfast, but we also had to wear flip-flops in the shower to avoid contracting Athlete’s foot.

Be The Big Marketer On CampusUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/18/2011 11:20 AMMarketing & Leasing; Operations0 ApprovedKim Cory, Director of Sales and Marketing - University Village
Do you think you know how to communicate with today's student? Can you text speak,  relate to slang, understand all the technology and make sense of the pop culture references? Keeping up with this population is a constant challenge.
QR Codes: Mystery Dum Dums for the 21st Century Use SHIFT+ENTER to open the menu (new window).
Lauren Boston5/12/2011 1:59 PMMarketing & Leasing0 ApprovedLauren Boston
Cream soda Dum Dum lollipops don’t excite me as they once did—mostly because I am no longer 5 and I want a treat larger than my thumb nail—but when I see a Mystery Flavor floating around in a bag of boring oranges and strawberries, I have to open it. On a good day, my curiosity is rewarded with an exotic taste concoction other than the company’s 16 traditional flavors. German chocolate cake, what a surprise! Peach mango sorbet, I had no idea!

When You Are Too Old for Trick-or-TreatingUse SHIFT+ENTER to open the menu (new window).
Lauren Boston5/6/2011 12:00 PMMarketing & Leasing0 ApprovedLauren Boston
It was Halloween freshman year of college. Most of my dormmates were stripping down to bits of string and cloth—items that, put together, would only pass for a “costume” at a nudist colony (or college)—and going to a party off-campus.
I, on the other hand, was adjusting my bonnet—the final touch of my Martha Washington ensemble—and doing a few calisthenics in preparation for two grueling hours of neighborhood trick-or-treating.

What Does Your Online Reputation Say About You?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman5/4/2011 3:58 PMConsumer Expectations; Marketing & Leasing; Operations0 ApprovedTracey Heitzman, CAS - Evolv
Have you noticed the yellow review stars appearing in Google search results?   Google is picking up reviews from various places on the web, and inserting them into the RESULTS pages. This means that before a prospect even decides to click on your website, they are seeing a rating of your community— assuming one exists. 
Grandmothers and Cars: Things You Can Plug Into a WallUse SHIFT+ENTER to open the menu (new window).
Lauren Boston4/28/2011 5:12 PMGreen Initiatives0 ApprovedLauren Boston
At the age of six or seven, I watched the movie “The Electric Grandmother.” It was a film that would shake me to my core.

The 1982 horror movie masquerading as a “touching” made-for-TV special is about a family of children who learn to cope with the death of their mother in the most heartwarming and logical of ways: they go to a factory and order an electric (read: android freak) grandmother to serve as a new mother figure.

Are You Afraid of the Dark?Use SHIFT+ENTER to open the menu (new window).
Michelle Sherman4/21/2011 11:35 AMOperations; Personal Development & Training; Economic Issues0 ApprovedLauren Boston
When I was a young girl and came home after a night out with my family, I always stepped inside the house, turned on all the lights and immediately shouted, “Any witches, robbers or ghosts, please come out!” As you can imagine, the moments following that desperate plea were terrifying. Had a witch suddenly made her presence known, I don’t know what the next step would have been.

HG Fenton, Ellis Trick Multifamily, Fogelman Earn SatisFacts’ Top Resident Satisfaction AwardsUse SHIFT+ENTER to open the menu (new window).
Michelle Sherman4/20/2011 1:37 PMConsumer Expectations; Economic Issues; Marketing & Leasing; Maintenance Issues0 ApprovedDoug Miller, President - Satisfacts Research
SatisFacts is excited to announce the 2010 national resident satisfaction award winners.  Achieving a Superior or Exceptional award says that the company’s leadership and team members are focused on the actionable best practices that impact satisfaction and retention…and their residents are validating that point!  Congrats to the award winners!
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