Thursday, February 20, 2014
I randomly asked a coworker what ‘gladiator’ means to her and she replied Russell Crowe.
Photo courtesy of DreamWorks PicturesIt took me a minute as that is not what I was expecting. I was thinking more of the "gladiator in suit" a la Scandal.
Courtesy of ABC StudiosBut it got me thinking, what’s the difference? Just because one wears protective armor and the other in a well dressed suit, they...
Wednesday, February 19, 2014
I had many childhood dreams. One was to fall in love at a sleep-away summer camp.
I used to be fixated on the idea of spending two months on a lake somewhere in Maine doing arts and crafts, water-skiing to my heart’s content and having a respectable summer fling with a 14-year-old boy most likely named Ethan or Cory. We would bond over our shared love of water sports, spend the summer flirting...
Tuesday, February 11, 2014
A few months ago, I taught a class for the local apartment association that encompassed all-things marketing, social media and resident events (at least as all-encompassing as two hours would allow). I love to start a class with one of those obnoxious ice-breakers, so everyone had to stand up and give us their name, property, “theme song” (because if it’s an early 90’s rap song, I will instantly...
Valerie Hayman Sklar
Monday, February 10, 2014
At this time of year, most are looking ahead and making strategic plans for the upcoming months. What’s new for 2014? It’s all about creating the brand experience, according to the executives at Jack Morton Worldwide, the global brand experience agency that works with brands such as General Motors, Subway and Procter & Gamble.“As marketers continue to respond to increasingly empowered...