APTly Spoken Blog

  • Rent to Dr. Jekyll, not Mr. Hyde

    Learn from owners/managers and thought leaders about how to leverage rental payment history to improve screening processes in the NAA Education Conference session Dr. Jekyll and Mr. Hyde? Rental Payment Data Helps Identify the Best Residents.Based on new data on the NOI impact of current rates of rent default in the multifamily industry, renters are a higher-risk group than the overall U.S....
  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...
  • Look Who’s Joining Us at the NAA Advocacy Lounge!

    Get your picture taken with President and Mrs. Obama with the Oval Office in the background! Your photo op with cardboard cutouts of the President and First Lady will be one of many activities in the NAA Advocacy Lounge from Tuesday through Friday at the NAA Education Conference. The lounge will be located in the San Diego Convention Center lobby adjacent to the conference registration area.Since...
  • Understanding the Customer Experience and Leveraging the Customer Experience for Marketing Purposes

    What is customer experience and what does it mean to those of us in the business of leasing apartments? The answer is simple. Our residents are demanding a better experience and talking about their experience online. Did you know that 70 percent of potential renters consult apartment reviews, and they trust ratings and reviews sites 12x more than paid advertising? Join our panel of industry...

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