APTly Spoken Blog

  • Capitol Update: All Eyes are on the Midterms

    Apartment Industry Colleagues, Let me begin this month by thanking those affiliated associations and owners who participated in our apartment community tour program over the August recess. You spent time, resources and patience organizing tours of apartment communities with elected officials, including members of Congress, candidates for the House of Representatives and even state legislators....
  • There’s No Place Like Home

    By day, I write about ancillary revenue opportunities. By night, I ask for cheaper rent. It’s all a bit confusing. But so, too, is the concept of resident friendly ancillary revenue. And according to Steve Lefkovits, Joshua Tree Conference Group Principal, learning to leverage ancillary revenue without incurring resident ire is key to any successful revenue management program. “Incredible rent...
  • Developers Pop the Cork on Top-Shelf Amenities

    Looking for the latest trends in apartment community amenities? Look no further than Dallas-based Trammell Crow Residential (TCR). The multifamily builder consistently ranks among the top 10 apartment developers nationally, and 2014 finds the firm continuing to work a pipeline that brought 3,500 new units to market last year. With developments topping off in hot markets like Seattle, Denver, and...
  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...

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