Wednesday, May 15, 2013
Do you have something that is visibly better than your competitor? Show it to your buyers with side-by-side comparisons. Be truthful and don’t exaggerate!
Sell your USP (Unique Sales Point) visibly and dramatically. Think of your best selling feature, then showcase it! Make sure your USP is different than your competitors’. If your competitors can say the same thing, it’s not a unique selling...