Tuesday, March 17, 2015
In today’s society, we are more “connected” now than we have ever been — but that’s not true. Even with all the print and online messages being exchanged every day, no technological advance can render in-person communication unnecessary. You can make life at your property more rewarding for your residents by creating memorable face-to-face interactions.
Tactics to Engage Current Residents
Tuesday, March 10, 2015
When nearly every business transaction can be conducted online, is including print in your plans even worth the time? The answer is yes; print is still viable in modern apartment management.
Holding a print piece in your hand makes the information it contains more memorable, thanks to its engagement of the olfactory and textile memories. Plus, text on paper is inherently more conducive to deep...
Tuesday, March 3, 2015
In a world of adding Facebook friends that are practically strangers, texting others from the next room, and being quicker to live-tweet an event than enjoy it firsthand, it seems that fewer and fewer people are truly connecting with others. How can you, as an apartment manager, connect with your residents online in a way that fosters community, instead of making face-to-face conversation even...
Monday, December 29, 2014
Social media is one of the most effective free advertising marketplaces available for your apartment complex. With Facebook, people log in when they want to relax and chat with friends, making them more receptive to targeted ads and promoted posts that fit their current needs. This makes it crucial for you to have an informative, engaging Facebook presence.
What to Post
Posting an occasional...