APTly Spoken Blog

  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...
  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...
  • Dress The Part: Jump Start Your Uniform Program In 7 Easy Steps

    Nearly one-third of Americans choose to rent their homes, according to the National Apartment Association (NAA). That’s a lot of choices, and attracting the best residents to your property isn’t easy.Residents select their homes on a number of criteria—from location and price to amenities and customer service. Your leasing staff and maintenance crew play a vital role in recruiting residents and...

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