APTly Spoken Blog

  • Plan For Success: Why Strategy Is Imperative To Your Marketing Promotions

    Football coach. Architect. Neurosurgeon. Successful marketer. What do all these professionals have in common? Planning. Coaches develop game plans, architects create building plans and neurosurgeons have surgical plans. Without the proper forethought, games are lost, buildings crumble and lives are lost. While these may seem like extreme examples, they illustrate the point: Success in any field...
  • Dress The Part: Jump Start Your Uniform Program In 7 Easy Steps

    Nearly one-third of Americans choose to rent their homes, according to the National Apartment Association (NAA). That’s a lot of choices, and attracting the best residents to your property isn’t easy.Residents select their homes on a number of criteria—from location and price to amenities and customer service. Your leasing staff and maintenance crew play a vital role in recruiting residents and...
  • Sweet As Candy: Developing Referral Programs Through HR Managers

    Getting out into the community to develop connections isn’t always easy. But property managers and leasing consultants that make the effort reap the rewards when it comes to referrals from HR managers at local businesses. Setting the first introductory appointment makes sense, but how to you make repeat visits to stay top of mind? All it takes is a little something sweet. Candy programs give...
  • Marketing For 2014: Create The Brand Experience

    At this time of year, most are looking ahead and making strategic plans for the upcoming months. What’s new for 2014? It’s all about creating the brand experience, according to the executives at Jack Morton Worldwide, the global brand experience agency that works with brands such as General Motors, Subway and Procter & Gamble.“As marketers continue to respond to increasingly empowered...
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