APTly Spoken Blog

  • Boost Employee Engagement: Create A Culture Of Recognition

    Are your employees engaged? Are they truly motivated to achieving your property’s goals and objectives? Are you sure?Only 29 percent of North American workers are engaged in their work, according to the State of the Global Workplace, a 142-country Gallup study. And when you look at the worldwide stats, this number drops to a measly 13 percent.Thus, the bulk of employees worldwide—63 percent in...
  • Powerful Promotion: College Grove Apartments Make Noise—And Get Noticed

    To get noticed in a busy college town with many student housing options, sometimes you’ve got to make a little noise. Literally. It was the fall of 2013 in Murfreesboro, Tennessee, and the Middle Tennessee State University fall semester was in session. Days were shorter. Temperatures were cooler. Leaves were turning. And the MTSU students were eagerly anticipating the start of basketball season...
  • Your Road Map To Executing Promotional Marketing Strategic Plans To Perfection

    This is the final blog in a three-part series on planning for success in your marketing strategy. Be sure to catch up on parts 1 and 2. What’s the cornerstone for any promotional marketing plan? A sound strategy. Without a strategic plan, it’s impossible to accurately determine budgets, select branded merchandise, assess what’s worked in the past…and what hasn’t. (Check out the 10 ways strategic...
  • Plan For Success Part 2: The 5 Building Blocks Of Promotional Marketing Strategy

    Having a strategic plan for your promotional marketing programs is essential for success. In fact, strategic plans play a vital role in the marketing of your multi-family property—from saving time and money to creating message cohesion and improving program creativity. Building a strategy into your marketing plans from the beginning also allows you to better target your audience, separate...

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