APTly Spoken Blog

  • Part Two: Be Engaging...On Facebook

    Here are some more tools and tips on how you can use Facebook to benefit your community.   Be Unique In order to set the Facebook vanity url for your fan page, there are several things which need to be in place first. You need to be admin of the page in question You need to have 25 “likes” or “Fans” You need to know the name you want for your community’s page because once you set it, you can...
  • Part One: Be Engaging...On Facebook

    With its 600 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement. But, if you build it, will they come? And if they come, will they stay and engage? Be Interesting Keep your audience engaged and offer something of value. When fans “like” a certain brand’s page they need...
  • Got Confidence?

    “When your confidence goes up, your competence goes up.”  Zig Zigler Selling, like anything else, is about confidence. When you exude confidence, you naturally attract others. People listen to you, follow you, and even buy from you. Displaying confidence assures people that you know what you’re doing. People who exude self-confidence know they have what it takes to master difficult situations...
  • Three Common Facebook Abuses: What’s Not to Like

    It started innocently enough. I was visiting the Facebook page from a friend from my high school days and wanted to write on his wall and I noticed a familiar multifamily housing industry face on the “mutual” friends’ section. I was intrigued. Was it possible that one of my industry colleagues knew my friend, Ed? The one who sat across the aisle from me in Calculus? Who married his high-school...

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