APTly Spoken Blog

  • Will Your Resident Be a VIP or MIA?

    In this world of mediocre service or automated do-it-yourself options, there are a special few service providers that have my unwavering loyalty. On the short list: My dentist – The staff is friendly, welcoming and reassuring, the office is immaculately clean, the receptionist always asks about my spouse and kids by name, and they give me a little lavender-scented towelette at the end of my...
  • The Truth About Online Reputation Management

    According to a study conducted by SMS Marketing in 2012, 65 percent of online shoppers read only 2-10 reviews per buying decision vs. 58 percent in 2011. In addition, Nielsen reports that consumer trust of online reviews has increased to 70 percent worldwide, up 15 percent in the last four years. What this tells me is that more people are reading fewer online reviews to make their shopping and...
  • When a Move is More Than a Move In

    This month, our Education Team has been focusing on tools, tips and data surrounding move-ins. While there are certain times of year where move-ins are more common, they occur year-round at typically every community. Because they are such a common part of what we do every day, it is easy to take for granted that all staff know what to do, when to do it and how to do it.   However, as property...
  • Potty-Mouths R Us

    Is it me, or does it seem that profanity and expletives have become more common in regular business interactions? And there are a few residents who take those choice words to a whole new level when they are not happy with the service or the answers you provide. What to do when a very disgruntled resident decides to rapid-fire every nasty, dirty, rude, crude and foul word in your direction to try...

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