APTly Spoken Blog

  • Three Ways Your Affordable Off-Campus Community Can Compete and Deliver Top-Notch Resident Services

    There’s a major misconception and reality of what affordability means to college students seeking off-campus housing. The idea does not cross college student’s minds that they need to save extra money from their college loans only to search for affordable housing on the furthest edge of campus or in run-down neighborhoods. They do not dream about or search for off-campus housing, which is away...
  • New Student Housing Research Shows How to Reach Today’s Digital Savvy Renter

    It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.  For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...
  • Millennials: Interior Renovations For The Finicky, Trend Setting, and Creative Generation

    It’s no wonder today’s college student renter expects their next off-campus apartment home to look like it was just featured on HGTV. Millennials are infatuated with decorating and creating a sense of space they can call their own, even if it is just a temporary home away from home. They browse countless Pinterest boards and spend time watching home improvement shows to find creativity and...
  • How Technology Can Recruit, Retain, and Serve Today’s Student Resident

    We’ve all heard millennials being coined as “the touch screen generation,” “digital natives,” and even “hyper-social.” But what does this all really mean anyway? What does this have to do with marketing to today’s college student and retaining them?   While adapting technology trends with web design, online services, social strategies, and mobile have all become the concentrated focus over the...

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