APTly Spoken Blog

  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    Over the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing fundability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping...
  • When The Resident Experience Begins and How to Drive Satisfaction and Performance

    For over a decade we have been focusing on the best practices that drive retention. Throughout this time, we have focused discussions with clients on the best practices that drive resident satisfaction, loyalty, retention and improving one’s online reputation. Besides just evaluating feedback that relates to shutting the back door (retention/turnover), we have also had the chance to learn so...
  • The Value of Net Promoter Scores

    I saw a discussion group regarding the Net Promoter Score (NPS).  Like many in the CRM field, I question the value of Fred Reichheld’s highly disputed NPS Harvard Business Review article “The Only Number You Need to Know.”   CRM thought-leaders voice great concern about focusing on the NPS as it provides no direction on what drove the score or how to grow it; it measures “effect” not “causes.” ...
  • HG Fenton, Ellis Trick Multifamily, Fogelman Earn SatisFacts’ Top Resident Satisfaction Awards

    H G Fenton, based in San Diego, Calif., and Ellis Trick Multifamily, Tuscaloosa, Ala., tied for the highest portfolio score in SatisFacts’ 2010 National Resident Satisfaction Awards. Additionally, Fogelman Properties, Memphis, earned the Exceptional Portfolio Score Award through its participation in SatisFacts’ 365 Day/Year Resident Feedback Program. These firms are among the more than 100...

Pages

Subscribe to Blog Posts