Arlington, VA, Oct. 29, 2009 - A revolutionary innovator when it comes to increasing employee and customer satisfaction and loyalty, Tony Hsieh, CEO of renowned online apparel and footwear retailer Zappos.com, will present the keynote luncheon event “Tweet and Eat: Delivering Happiness” during NAA’s 2010 Student Housing Conference & Exposition on Feb. 22-23 in Las Vegas.
Hsieh has grown Zappos.com from $1.6 million in 2000 to more than $1 billion today by focusing relentlessly on building brand recognition and passionately delivering the ideal customer service experience. Says Hsieh: “People may not remember exactly what you did or what you said, but they will always remember how you made them feel.”
“Your culture is your brand,” Hsieh says. Zappos’s culture is based on its employees creating fun and a little weirdness. It strives to be adventurous, creative and open-minded. He tells his employees that if they are “real,” then they’ll have nothing to fear. And ultimately, they will “achieve happiness.”
The two-day conference includes more than 12 education sessions to be presented at the 2010 NAA Student Housing Conference & Exposition at the Mandalay Bay Resort and Convention Center. Visit www.naahq.org/events/SHC for registration information and a complete schedule.
The conference also features an opening keynote event at 9 a.m. which will include a panel of student housing owner executives discussing current topics and trends in student housing management.
NAA’s annual Student Housing Conference & Exposition is the largest event of its kind each year in the multifamily housing industry with more than 1,000 industry professionals expected to attend.
Visit www.naahq.org/events/SHC for registration information, or call NAA at 703/518-6141.
About NAA
The National Apartment Association (NAA) is America’s leading advocate for quality rental housing. NAA’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public. NAA is a federation of 167 state and local affiliates, comprised of more than 51,000 multifamily housing companies representing more than 5.9 million apartment homes throughout the United States and Canada. Members in good standing of any affiliated association are automatically considered members of NAA and entitled to NAA benefits. Our members represent all facets of the multifamily housing industry: apartment owners, developers, builders, investors, leasing consultants, property managers, management executives, maintenance personnel, suppliers and other related business professionals throughout the United States and Canada. NAA provides a wealth of information through advocacy, research, technology, education and strategic partnerships.
About Zappos.com
Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. Zappos.com currently stocks millions of products from over 1,000 clothing and shoe brands. Zappos.com was recognized in 2009 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR," debuting as the highest-ranking newcomer to FORTUNE's 2009 list. Information about the company's customer service philosophy, unique company culture, and job openings can be found at http://about.zappos.com. To get a glimpse behind the scenes at Zappos, please visit http://blogs.zappos.com. Information about the "Zappos Insights" business membership program can be found at www.zapposinsights.com.