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SERIES 1 - Thursday, June 23; 9 a.m. - 10:30 a.m.
A1 - Bonnie St. John
Thought Leaders
Paralympic ski medalist, Rhodes Scholar, former White House official, successful businesswoman, and author of Live Your Joy are just a few ways to describe Bonnie St. John. Come hear her share her experience as a one-legged ski champion and be inspired to aim higher and achieve extraordinary results, regardless of the challenges.
B1 - Your Leadership and The Employee Life Cycle 
This session is designed to give the participants a perspective on how their individual leadership style impacts the bottom line of a company through the management and execution of the Employee Life Cycle (ELC). The ELC components will be discussed, possible legal implications identified and leadership tips will be offered which can be immediately implemented at the corporate and field level. The Leadership impact section will explore leadership styles/preferences and how they can impact an organization's bottom line, its culture and its employees. The leadership tips will be offered as best practices in and out of the multifamily industry. After the session, participants will be able to: Identify and understand the components of the Employee Life Cycle (ELC); Implement the components that may fit at their companies; Understand some of the possible legal implications and pitfalls; determine how and why their leadership impacts their company culture, the bottom line and the employees; Implement the leadership tips that have been used as best practices in and out of the multifamily industry.
Mary Golaboff, Consultant and Emily Watson, McDowell Company
C1 - Evolving Prospective Resident Demographics: Successfully Marketing to Millennials vs. Baby Boomers 
A leading market research firm specializing in the multifamily industry will share new survey data regarding the behaviors and values of prospective residents from both the Millennial and Baby Boomer generations. Attendees will learn how these different prospects search for apartments, the amenities each prefers and different customer service expectations for apartment life. Hear feedback on the survey data that offer unique insights to successfully implement strategic marketing programs to reach each intended audience. Attendees will learn the results of a multi-month survey program to gain insight information on the habits and values of the fastest growing renter demographics in today’s marketplace – the millennial and the baby boom generations; learn how apartment preferences are similar or differ with regards to apartment search preferences, apartment amenities and customer service expectations across the millennial and baby boomer generations; and benefit from insight provided by marketing executives representing multifamily companies who will share tactics, marketing strategies and operational adjustments each organization has implemented to effectively capture renters from both these prospective audiences.
Joseph Batdorf, J Turner Research; Krissy Novotny, Forest City Residential; and Maitri Johnson, Riverstone
D1 - Building a Better Mouse Trap: Capturing Prospects with Your Website 
Renters can find property websites from search engines, Internet Listing Services, mobile phones and more. With so many options available, property websites need to be optimized not only to acquire traffic, but to also convert prospects into leads by securing their contact information. During this presentation, participants will walk away with a better understanding of how to create a website that seamlessly funnels traffic to the guest form. By identifying objectives, providing renters with relevant content and having the proper tracking in place, participants will be well positioned to build a website that delivers what the leasing office needs to turn prospects into future residents. Participants will be able to optimize their property websites for traffic acquisition and conversion, providing the leasing staff with the information they require to keep occupancies filled. Participants will learn five keys tactics for capturing contact information on their website, turning interested prospects into future residents. With a better understanding of what renters are looking for during their apartment search, participants will be able to create a better online experience for users, resulting in a stickier website. Participants will hear which data points are the most important to track on their property website and how to do it effectively.
Chris Brown, Apartments.com; Sarah Greenough; Princeton Properties Management, Inc.
E1 - I'm Not Crazy, I'm Just Not You! 
Have you ever worked with somebody who you thought was crazy? It can be challenging, and frustrating, to work with people whose personalities are different from ours. The Myers-Briggs Type Indicator (MBTI) is a psychological assessment that will help you to understand our behavioral preferences as well as those different from us. E-I, S-N, T-F, J-P. You will learn what these letters mean as they relate to type, how they combine to form an MBTI type, plus develop an understanding of how to apply the concepts of type. A fun and interactive session that will help explain why 'I'm Not Crazy, I'm Just Not You.' Self-awareness and a greater understanding of others' preferences are the foundation for improving workplace relationships and achieving better results. Participants will self-select their MBTI type after learning about each dimension of the MBTI. Examples of how different MBTI types manifest in workplace behavior will provide participants with guidance in applying MBTI principles.
Susan Sherfield and Christopher Reed, Mercy Housing
F1 - Bed Bug Session 
G1 - Old MacDonald Wants A Horse - Disability Issues for Today's Apartment Market 
Receive essential, up to date and practical information on issues involving people with disabilities in multifamily housing from fair housing veterans. Subjects include an update on reasonable accommodations and modifications, recent case law and DOJ / HUD guidance, verification procedures, and accessibility requirements for both private and federally assisted multifamily housing. Attendees will become familiar with common requests for reasonable accommodations or modifications made by residents with disabilities; learn an effective process for correctly responding to such requests; become aware of the most recent interpretations of the courts and government agencies regarding disability rights in housing; and learn how to evaluate their apartment communities for compliance with federal accessibility requirements, as well as how to respond to requests for accessible housing.
Theresa L. Kitay, Theresa L. Kitay Attorney at Law; and Kathelene Williams,Williams & Edelstein, P.C.
H1- It's All About the Connections! Making the Connections Through Marketing and Speaking the Language of Today's Student 
Persuading students, and often the family members who participate in their housing decisions, to make their home with you requires engaging them with a heightened level of authenticity, relevance, and timing that many conventional marketing campaigns can, frankly, succeed without. Thankfully, there are proven rules that can help you cut straight to the chase and build success into your strategies from the ground up, and this session will school you on what works and why. Learn how making the connection with your residents, your community and the university really does make a difference. Attendees will learn how to be the BMOC (Big Marketer on Campus). They will learn today's latest tips and trends on services and amenities that students crave; crafting a message that’s engaging, authentic, and relevant; where and when to engage your audience; proven ways to communicate your message effectively on and offline; and how to speak their language.
Kim Cory, University Village and Dan Oltersdorf, Campus Advantage
I1 - NAHMA Presents Case Studies on Creative Turnaround of Troubled Properties into Award-Winning Affordable Housing 
Industry practitioners will present three case studies in which troubled properties were renovated into award-winning affordable rental housing. Each of the properties received a 2010 NAHMA Vanguard Award, which celebrates success in the multifamily affordable housing industry by recognizing and benchmarking new, quality, multifamily affordable housing development. Participants will learn the successful tools and techniques for turning these troubled properties into outstanding examples of affordable rental housing.
For Vanguard Award Winning Property: Loft 27 - Jerry D. Lemmon, WinnResidential; For Vanguard Award Winning Property: Viewpoint Senior Apartments, Michelle Norris, National Church Residences; For Vanguard Award Winning Property: Hollander Foundation Center, Brian Lemire, WinnResidential; Moderated by Kris Cook, CAE, NAHMA
J1- Figuring out the Outyears: What to Do after the IDP is Complete 
Learn how to ensure success in the face of change. Many IDP’s are ending and projects continue to modify their assets to achieve project success and delight residents. Change is not limited to just privatization, the Department of Defense continues the thread of change through Joint Basing Ventures. What lies ahead for the JBV as this initiative continues to build steam? With the economy continuing to stall and Congressional focuses shifting, what’s next for the private sectors and what steps can be taken to ensure success?
Kevin Keating, MHLI and Paula Potter-Hayes, Booz Allen Hamilton
SERIES 2 - Thursday, June 23; 10:45 a.m. - 12:15 p.m.
A2 - Ann Rhoades
Thought Leaders
Ann Rhoades, co-founder of JetBlue Airlines, has made a habit of building people-centric organizations. Her legacy is a culture that treats people fairly, builds loyalty, and produces solid profitability. With enthusiasm, humor, and candor, Rhoades urges audiences to throw away the rulebook and develop and sustain a company culture that believes in people’s ability to accomplish the extraordinary, thereby giving them the authority to succeed.
B2 - Undercover Boss Uncovered - Lessons Learned
Wouldn't it be great if your boss appeared on 'Undercover Boss' and learned how their employees really felt about them and the company? I can't make that happen but I will share what a dozen bosses learned and the changes they made - internally and externally. This session will show you how you can be the change agent in your company and give you the tools and techniques to make it happen. Upon return to their workplace, participants will be able to further engage their employees, increase employee retention, more effectively communicate with their employees and create, manage and maintain a nurturing corporate culture. This will be accomplished by reviewing the lessons learned during several seasons of 'Undercover Boss', refocusing on the basics of communication, relationships and recognition and implementing simple yet effective techniques that will be shared in this session.
Doug Chasick, CallSource
C2- The New Sheconomy
If you 'Think Pink' when marketing to women, you're way off. You should be thinking 'green' as in eco-friendly. Women not only make more decisions, they have more jobs, as 80% of the millions of lost jobs were held by men in male-dominated industries. Do you have what it takes to market to THE new majority? Men are now the niche; women hold the power. From websites, brochures and models, to selling techniques, social media and 'basics' (like super clean surroundings and ultra efficient technologies), this session will educate you on everything you need to ensure you're selling properly to the new majority - women. Participants will learn why women need to be targeted as a prime group for renting as a lifestyle and women need a different approach than male prospects. Women will give more resident referrals than male residents and stay longer if they are treated the right way. Learn how to craft advertising campaigns that appeal to women's values; how to 'work' social media (where women are the fastest growing group); how to speak in terms that relate to women. Understand how to sell more effectively to women than ever before; how to create models that 'speak' to women; and how to craft collateral materials that resonate with women prospects.
Lisa Trosien, ApartmentExpert.com
E2 - High Performance Thinking Gets Results! Winning at the Mind Game of Business
What if you could immediately improve your problem solving, decision making, productivity, efficiency... and overall happiness at work? This innovative, proven program blends the science of overcoming inaction with the art of rewiring your mind for action. It’s a scientifically-based process and results driven. Attendees can expect to powerfully shift their thinking during, and more importantly beyond this program. This evolutionary program drills down to the core thinking processes that determines daily leadership and team results. Attendees will learn how to achieve sustainable and measurable long term success and gain an energized, can-do perspective! Remove ‘energy draining’ mental blocks that are impeding success and rewire your mind with daily proactive thinking. Apply the ‘energy charging’ system for ongoing progress for yourself and your team.
Terri Norvell, Further Performance Group
F2 - Wag More; Bark Less - Reducing Negativity in the Workplace
Deal with difficult people in your organization or community? Explore 14 different ways people express negativity and learn a tip for dealing with each one. Attendees will learn new, innovative skills on handling even the most difficult personality styles and learn how to adjust their own attitude to help stay positive and survive in these tough times. Receive tips on exactly what to say to whom, so you can go back to work and do something different immediately. After participating in this program attendees, on average, said their ability to handle negative situations at work improved 28%. Participants will discover how being 'fair' doesn't mean treating everyone the same. Participants will learn there are 14 negative roles and receive at least one tip for better dealing with each one. Participants will leave with 40 additional solutions for reducing negativity.
Karen Purves, Innovative Impact
G2 - Training Onsite Maintenance Professionals 
Maintenance training now requires a technician to be able to do more than just be a "handyman". In the resident's eyes the efficiency that a maintenance technician performs his job is a direct reflection on how well the property is run. This session will offer a window into training a maintenance staff in a way that can address both the technical skill involved with the job and the needs to present a professional image for the property. Attendees will receive a plan to use available resources to successfully provide these skills a low cost. Attendees of this session will leave with a vision to provide training to their current maintenance staff. Concrete organizational needs and the importance of "soft skills" for maintenance technicians, in addition to technical repair skills, will be discussed. In order to avoid the pitfalls of maintenance training, hear about some of the challenges that might be encountered on a regular basis before and after a training event. A plan will be outlined to take advantage of free training resources available and how to ensure that these resources are put to the best use possible.
Paul Rhodes, HD Supply Facilities Maintenance
H2 - Cut Utility Costs and Enhance Sustainability at Your Communities with Utility Resource Management 
Learn how to analyze and develop a comprehensive utility resource management strategy for a multifamily community or portfolio. During this session, find out how to effectively coordinate the five key elements needed for an effective resource management strategy. Obtain a resource intelligence foundation and learn how to encourage resource conservation at communities while lowering costs for residents and owners. Become a smarter and more socially responsible procurer of resources for your community and educate your team and residents about resource management. Participants will learn about the key elements needed to develop an effective utility resource management strategy across their portfolios; best methods for collecting portfolio consumption information; how to encourage resource conservation and efficiency while lowering costs to residents and owners alike.
Henry Pye, RealPage; Mark Bershenyi, Archstone and Steve Sadler, Post Properties
I2 - NAHMA Presents Preserving Aging Affordable Housing, and When to Green and Not to Green in the Process
Recognized industry experts will present case studies on tools and techniques for preserving affordable housing, from operational to financial considerations. In particular, participants will learn how to decide when to convert to green technology or management techniques based on financial and operational considerations during the preservation process.
Lawrence Curtis, WinnDevelopment; David Smith, Recap Real Estate Advisors; Moderated by: Kris Cook, NAHMA
J2 - Marketing Boot Camp: Marketing to Today's Military Families
Military officials have often been quoted as saying" We recruit an individual, but we retain a family." The experiences of living on base and the perception of quality of life that privatized housing offers families plays a critical role. Today’s military families have high expectations and recognize that they have choices for housing. This course examines market conditions, marketing tactics and the strategies for effectively marketing to military service members both inside and outside the gate.
Larry Fredrich, Runzheimer International; Jennifer Calandrillo, Winn Residential; Susan Weston, The Susan Weston Company; and Charity Hisle, Socially Engaged Marketing
SERIES 3 - Friday, June 24; 8:30 a.m. - 10 a.m.
A3 - Kevin Carroll
Thought Leaders
Using his masterful storytelling skills and lessons garnered from the spirit and dynamics of play, Kevin Carroll helps attendees understand how to enliven and enrich their work lives, enhance innovation, and improve team dynamics and interpersonal communication. Hear about Carroll’s stories from his time at Nike and come experience this life-changing session that’s not only fun, but provides return-on-investment and bottom-line success.
B3 - Managing the Resident Experience: Developing portfolio-wide strategies that deliver results
Gaining a competitive edge in today's multifamily industry requires a deeper understanding of residents' changing needs and demands. From the initial inquiry as a prospect to a resident’s move out, each stage and interaction creates opportunities to better understand your customer and deliver exceptional service. During this informative session the panelists will present best practices and thoughtful insights on analyzing, and utilizing feedback throughout the resident lifecycle. Recognize the value of service delivery in resident retention. Build buy-in from all levels of your organization. Determine the right methodology for your organization (who, when and how). Understand how to integrate resident feedback into operational procedures/policies. Discover the value of internal and external benchmarking. Explore the best way to communicate survey results (internally and externally) and to develop reward systems throughout your organization. Analyze trends in resident needs / perceptions across the U.S.
John Falco, Kingsley Associate; Kevin Thompson, Avalon Bay and Elaine Williams, UDR, Inc
C3 - Apartment All Stars Idea Factory 2011
The Apartment All Stars are back with solid solutions, strategies and techniques for all of your leasing, marketing and retention challenges. They have been busy researching and testing to make certain you have quality information and resources to take back to your team. Expect over 100 ideas and tips for to make 2011 your most successful year yet! Previous attendees know to arrive early or there might not be a seat left!
Lisa Trosien, Mindy Williams and Kate Good
D3 - Smart Marketing - Are you Using Today’s Technology to Drive Leads, Increase sales and Achieve Revenue Goals?
Smart Marketing is about driving and converting “prospects” to leases. Hear how industry leaders are using sleek, simple and comprehensive technology to drive revenue and make smarter marketing decisions. Quantity of leads can be misleading; learn how to strategically target and asses for quality. In this “lightening round” marketing presentation multiple seasoned, industry professionals from across the country will discuss their strategies for Smart Marketing with an opportunity from the audience to provide input with their own experiences. Gain valuable insight into successful accountability in your investment via smart marketing. Learn how industry leader’s use today’s sleek and simple technology to develop and measure the performance of their marketing and their sales team to achieve annual revenue; and how to increase prospects and decrease marketing costs.
Mark Sadosky; CallSource, Cherie Shaw; Greystar Real Estate Partners West, Jennifer Staciokas; Lincoln Property Company, Robert Turnbull; RentWiki
E3 - Energizing the Newly Promoted: Don’t Let Your New Supervisors Run Out of Gas!
Promotion from within can be an effective employee retention and recruiting tool. Too often, however, “new bosses” can fumble, flounder, and eventually fail. This session will help attendees define positions, set expectations, and guide newly promoted superstars to a long track record of success. It’s not easy to ensure that new supervisors clear the obstacles encountered during those first few months of being “the boss.” However, thoughtful coaching and mentoring will help keep engagement and motivation high, while keeping turnover costs low. Learn how to keep your new leaders challenged, enriched, and supported. Learn how to “sell” the promotion before it happens to make sure the candidate understands what is expected of them their new role. Discover how to identify the best supervisory candidates among both internal and external applicants. Inspire the newly promoted to redefine the position they are stepping into instead of simply copying what their predecessor has done. Learn why it makes sense to on-board the associate again. Create a success plan for the new supervisor’s first year on the job with clearly defined benchmarks, goals, and checkpoints to ensure steady progress in the new position. Identify the mistakes that commonly trip up new supervisor, and how to spot the warning signs that the promotion isn’t working, and what to do next. Master the art of motivating and mentoring the new supervisor to become the effective leader your organization needs. Create a continual cycle of future successful leaders and identify someone’s path through their special skill sets.
Patty Morgan Seager, Seager Marketing; Steve Matre, Banner Property Management ; and Kara Rice, Grace Hill
F3 - Learn the $ecret$ to making your Owner happy!
Throughout the last few years, we have continued to witness unprecedented uncertainty in occupancy statistics, acceleration of available leasing opportunities for residents, bombardment of new marketing methodologies, financial institution and vendor turbulence, yet in a paradoxical way – a positive trend in rental rates and occupancy in most U.S. markets. Looking forward, the multifamily real estate world is left pondering how to reconcile the immediate past with an undefined future. This is especially true for the role of the Portfolio Supervisor and Community Manager, who must maintain a high level of asset management diligence in order to effectively address the issues of this variable market. This session provides a unique opportunity to hear directly from the Owner and Asset Manager’s perspectives on the asset management issues that affect a multifamily asset investment strategy. These issues include risk and financial management along with an in-depth understanding of an asset’s evaluation and performance. With the Portfolio Supervisors oversight and guidance, coupled with the Community Manager’s presence on the front line in a collaborative oriented approach, the entire property management interdisciplinary team can be engaged in a more cross functional, real time, systematic methodology to provide top level asset management to the multifamily asset. It is through this alignment of services and management disciplines that the community’s full value can be maintained and dynamic growth can occur.
Gary Hofstetter, New Boston Management Services, Inc; Edward Gelles, Rappaport, Aserkoff and Gelles; Raymond van Beveren, TVO North America; Cindy Clare, Kettler Management
G3 - Engaging a Multi-Generational Workforce - A Strategic Framework for Success
As the economy slowly recovers and employers continue to rebound, there will be an increased focus on the need to integrate talent management processes. Improvement to these processes will be discussed in order to respond to the changes occurring within the workforce. These trends include the increased number of contract workers, the concern over top performers leaving their positions for better opportunities elsewhere, the impatience of the highly motivated Gen Y worker, and the increasing numbers of Baby Boomers exiting the workforce. These trends and recommended solutions will be explored in this session. Attendees will be exposed to employment trends and recommendations for attracting top tier talent and introduced to a strategic framework that can facilitate integration among cross functional teams. Learn successful practices regarding attracting, selecting, engaging, developing and retaining talent. Gain valuable information from findings of a nationwide survey of multifamily owner operators, their preferences and top ten drivers of engagement.
Debbie Phillips, Ph.D., The Quadrillion
H3 - A Practical Approach to Sustainability Audits: Opportunities for Green Improvements
Apartment owners and operators are increasingly interested in providing greener, healthier homes for their residents while reducing ever-higher utility costs. A “sustainability audit” can cost-effectively identify opportunities to accomplish these goals. Sustainability experts will provide real world examples, case studies, and details to address the nuts and bolts of conducting an audit, including how to prepare, what to bring, what to look for, and how to complete the audit efficiently. Attendees will walk away with their eyes opened to the range of opportunities available at their communities, ready to embark upon their own sustainability audits. Hear how to identify energy and water efficiency opportunities, as well as opportunities to improve resident comfort and health, at multifamily communities. Learn how to identify small issues now that could become much more expensive to remedy or become serious safety or liability risks. Leave the session equipped to plan and execute an efficient sustainability audit and what to look, smell, feel, and listen for during a sustainability audit, helping to identify critical issues affecting building performance.
John Klein, JDM Associates; Louis Schotsky, Equity Residential; and Thomas Smith, Prudential Real Estate Investors
I3 - NAHMA Presents Top Ten Tips for Preparing for and Successfully Completing your Tax Credit Compliance Reports and Inspections
Tax credit properties are subject to monitoring by both state agencies and investors/syndicators. Although requirements vary, they generally include mandating that owners provide data on a quarterly or annual basis for each LIHTC unit, certifying annually that they are in compliance with Section 42, systematic review of tenant files, physical inspection of the units, and a desk audit of all applicable site-specific tax credit information. Non-compliance can result in significant consequences, including recapture of the tax credits by the IRS. In this session, industry experts provide key techniques for preparing for and successfully completing tax credit compliance reports and inspections.
Greg Proctor, Windsor Group, LLC; Gianna Solari, Solari Enterprises, Inc.; Karen Newsome, WinnResidential; Moderated by: Michelle Kitchen, NAHMA
J3 -Supporting Veteran Employment Success: Transitioning a Wounded Veteran to Your Front Line
Hire A Hero presents an in-depth look at the employment success of returning service members, some of whom have sustained injuries down range, such as Traumatic Brain Injury and Post Traumatic Stress Disorder to front line positions in your organization. This course seeks to dispel myths about both TBI and PTSD; offering a basic understanding while focusing on causes, symptoms, behaviors and effects.
Dr. Brac Selph, Armed Forces Support Foundation; Erika Masak-Goldmand, private practice, and Rob Barr, Hire A Hero
SERIES 4 - Friday, June 24; 12:45 p.m. - 2:15 p.m.
A4 - Christine Cashen
Thought Leaders
Christine Cashen brings peace to the world by addressing the age-old question, “Why Can’t Everybody Just Get Along?!” With her humorous style, she will give you the tools to identify, understand, and cope with confrontations. You’ll learn the techniques to understand what makes different personality styles tick and how to communicate with them, respond differently to conflict, get new ideas to old problems, and keep your cool with ideas for less stress and more fun.
B4 - Session on Revenue Management
C4 - The Psychology of Marketing and Design - Stimulating the Psyche for Success
As much as 95% of our decisions are made by the subconscious mind, and the world’s most sophisticated companies are applying the latest in neuroscience to enhance branding and design. Discover how and why consumers behave the way they do, and learn easily implemented marketing and design strategies that will reshape your clubhouses, apartments and common areas in ways that will drive sales and keep residents. Learn how to address the five senses to enhance consumer emotion and build value perception. Whether building a new development, repositioning or just in need of a few tricks, this session is for you. Attendees will learn about the consumer subconscious mind and the impact it has on buying decisions. Discover successful retail marketing practices that can successfully be applied to offices, clubhouses, common areas and models. Learn practices and techniques to appeal to the five senses and elicit a brain-friendly experience. Learn new ways to captivate customers and build their brand and how to take an ”oh so boring” clubhouse/model to an ’oh so brain-friendly” experience.
Lori Snider, The Lori Snider Company and Sanford Steinberg, Steinberg Design Collaborative
D4 - Mobile Search Trends and Tactics to Successfully Market to “On-the-Go” Prospects
A panel of research and industry executives will identify and highlight trends and search habits of mobile consumers and renters. The information presented will provide an in-depth overview of how this emerging marketing channel offers a unique way to reach prospective residents. The session will explore the differences in mobile use patterns by gender, market (such as urban vs. suburban), regional differences as well as Smartphone type. Beyond providing data rich evidence on the importance of mobile usage in apartment searches, the panel of speakers will share channel-specific tactics communities can effectively implement to reach prospective residents. Session attendees will gain an understanding of the prevalence of mobile use among consumers in general, as well as, how this usage transcends to the multifamily industry; learn successful use of mobile applications to reach prospective residents; and discuss overall benefits delivered to their online marketing strategies. Hear how one property management company is embracing mobile marketing and the impact this emerging marketing channel has had on its strategic marketing initiatives.
Mark Moran, MyNewPlace; Donald Davidoff, Archstone; Matthew Langie, Omniture
E4 - The Twelve C’s of an Exceptional Leader – Decoding the Leadership Puzzle
This session will walk participants through the Twelve C’s of Exceptional Leaders, utilizing contemporary movie clips and discussion. During the years that the speaker spent as a property manager, the habits he learned and processes to which he became addicted have enabled him to thrive. In this fun and energetic session participants will experience each of the Twelve C’s presented through contemporary movie clips and discussion. Leaders and aspiring leaders will be able to discover which of the C’s are their own personal strength’s and gain an understanding of how they can leverage these strengths into a more powerful leadership brand. Participants will learn the twelve C’s of leadership; experience practical examples of each of the C’s; discover which of the C’s their own personal strengths are; and understand how they can leverage their own personal leadership strengths.
Richard George, NOI Coach
G4 - Apartment Owner's Internet Reputation Management
The tremendous power and utility of the Internet comes at a price, so if any “John Doe” is unscrupulous or merely reckless, he can use the power the Internet gives him to inflict serious harm on your business. He can pollute the information stream with defamatory falsehoods. This session will offer an interactive “Mock Trial” that will demonstrate to the audience the tools that are available to them to help restore their reputation quicker and with more damage control. The “Mock Trial “ will depict a hypothetical situation in which any apartment owner may find themselves, demonstrate some of the tools available to owners, and allow the audience to be the jurors at the “Mock Trial.”
Paul Cohen; Attorney, Jenel R. Marraccini, Esq.; Steve Williams, Esq.; Alex Shnayder, Esq.; Cohen & Willwerth
H4- Owner/Operator/Manager Best Practices - 60 Great Operating Tips to Help You Survive and Thrive 
Each of these savvy “street-smart” owner/operators will give you, in rapid fire fashion, their best tips for increasing revenue and decreasing operating costs. A total of 60 tips will be presented, with interaction with the audience, allowing them to comment on their experiences with the various subjects and ideas. There will be ample time for Q&A, allowing the speakers and attendees to pursue the content in more detail. Attendees will learn operating tips that they can immediately put into action including very specific ideas that will pay off as soon as they are implemented.
James Stewart, Stewart Properties, Inc.; Mike Butler, MikeButler.com; Dan Lieberman, Horizon Management Group and Brent Sobol, Happy Home Communities
I4 - NAHMA Presents Managing Conflicting Requirements in Multi-Financed Affordable Housing
A majority of affordable housing properties today have used multiple layers of financing to make the properties viable, whether in the development phase or rehab. Such layers of financing can include Project-based Section 8 or vouchers, LIHTC, HOME, CDBG, RD, bonds, etc. However, each of these programs comes with its own regulatory requirements, and often these requirements are in conflict. Non-compliance can result in severe consequences, including recapture of the financing by a government agency. A panel of industry experts will provide key tools and techniques for managing the conflicting regulatory requirements on affordable properties with multiple-layers of financing.
Timothy Zaleski, SHCM, NAHP-e, National Church Residences; Michael Simmons, Community Realty Management; George Caruso, SHCM, NAHP-e, Edgewood Management Corp.; Moderated by Michelle Kitchen, NAHMA
J4 - Military Housing Privatization, What Does the Future Hold?
What does your Military Counterpart expect of your privatization group? Have expectations changed? What does the future hold for Unaccompanied Privatized Housing? Come and find out what the next steps will be in this exceptionally successful business from the Military/DoD decision makers.
Ian Smith, U.S. Air Force Privatization Division; Ivan Bolden, Ret. Colonel, United States Army Public/Private Initiatives; Moderated by: Sam Merrick, Lincoln Military Housing
SERIES 5 - Saturday, June 25 10 a.m. - 11:30 a.m.
A5 - Harmless or Dangerous? Dealing with Mentally Disabled Residents
Too often, companies seek legal advice AFTER they have made a bad situation worse by taking an action that creates a fair housing liability. The goal of the session is to assist owners and management with how to avoid costly disability complaints by helping them recognize when a situation is fair housing related; if, when, and how to accommodate; and when an eviction may be the last resort. This cutting-edge information will continue to be valuable in the future because, as the population ages, mental disability promises to be an even greater concern for our industry in coming years. Attendees will have an opportunity to learn how to address many of the behavioral issues caused by mentally disabled residents through actual scenarios.
DJ Ryan, Kathy Belville, Craig McMahon; Kimball, Tirey & St. John LLP
B5 - A 10 Step Action Plan for Suppressing Crime in Apartments
Via an interactive “show & tell” an Atlanta owner/operator of 1100 units will share his tips and techniques for successful management of crime issues in high crime apartment communities that he’s personally repositioned. Through a process he calls the “Turnaround Template,” he systematically repositions class c apartment communities and takes them from unhealthy to award winning; addressing the crime and community safety component is often his #1 priority on takeover day. Whether your property is an A+ or D-, you’ll benefit from seeing this fascinating “virtual tour” of the signs that can tip off a manager to criminal activity or unsafe property conditions. Attendees will leave with a 10 step action plan to suppress crime in their apartments. Learn the signs that a professional property manager should look for that criminal activity might be happening on their property. Learn steps you can take to make their apartment community safer as well as see and understand photographs of real world apartment’s crime problems and solutions.
Brent Sobol, Happy Home Communities
C5 - Appreciate & Invigorate or Snooze and Lose - Rejuvenating the Weary Workforce
Multifamily employee turnover hit historic lows, despite reduced benefits, increased workloads, frozen wages, and tight operating budgets. With hints of economic recovery, tired employees are predicted to leave. For owners holding out for better times, massive employee turnover would be one harder hit in a slow recovery. Learn the top 10 reasons employees leave, what will make them want to stay, and secrets to ensure you thrive in the employee satisfaction arena now. Reinforced with research, results, and industry case studies, this session will provide insights on how to engage and reinvigorate our greatest assets: Our employees. Understand how the economy has impacted the multifamily employee base. Learn how to minimize employee churn through insights on how to reinvigorate and retain “burned out” team members. Learn how to distinguish those employees that may need to move on. Gain practical tools you can implement in your organization now. Get the hard facts from data gathered from Multifamily Industry Leaders. Costs associated with business as usual. Costs associated with turnover. Know the impact inaction could have on your organization. Walk away with Best Practices and takeaway tools for rejuvenating the weary workforce.
Mary Gwyn, CPM, Apartment Dynamics; Joleen Brannigan, Grace Hill; and Jennifer Staciokas, Lincoln Property Company
D5 - The Military Renter; an elusive $20 billion annual market, representing 1 million renters across the United States. Why are they unique? Desirable? And how do I tap into that market?
The United States Military represents the largest single group of people relocating annually. They move to and from anywhere on the planet. The Department of Defense (DOD) pays out $20 billion in annual housing allowances to over one million military families in the US and moves an average of 750,000 families each year. This session will educate attendees on how to understand local housing allowances, whether your rents are in the military member's 'sweet spot,' and how to get your properties visible to this elusive, yet large, segment of the rental market. The downturn in our economy has not changed the volume of annual military relocations. Attendees can expect to learn if there is a military population near their properties; if their rents are on par with the housing allowances paid to the military members in their area; how to determine what the local housing allowances are in their area; how to obtain visibility to relocating military members (and their families) when they may be coming from anywhere across the globe; what the average military member looks for in a rental unit; and how to make their property stand out among others of similar size and amenities to the military renter.
Larry Fredrich; Director, Government Sales; Runzheimer International
SERIES 6 - Saturday, June 25 11:45 a.m. - 1:15 p.m.
A6- Kevin Carroll
Thought Leaders
Using his masterful storytelling skills and lessons garnered from the spirit and dynamics of play, Kevin Carroll helps attendees understand how to enliven and enrich their work lives, enhance innovation, and improve team dynamics and interpersonal communication. Hear about Carroll’s stories from his time at Nike and come experience this life-changing session that’s not only fun, but provides return-on-investment and bottom-line success.
B6 - Christine Cashen
Thought Leaders
Christine Cashen brings peace to the world by addressing the age-old question, “Why Can’t Everybody Just Get Along?!” With her humorous style, she will give you the tools to identify, understand, and cope with confrontations. You’ll learn the techniques to understand what makes different personality styles tick and how to communicate with them, respond differently to conflict, get new ideas to old problems, and keep your cool with ideas for less stress and more fun.